Search engine optimization continues to be a big deal these days, as online marketers work to drive traffic to their websites. Organic search, for most, tends to be the biggest driver of traffic. However, there’s big benefit to being gained for those that can design and populate a website with content to ensure not only […]
Print vs. Web: How to Design for Both
While an increasing number of people choose to catch up with the news via the Internet, social media and blogs to get ideas and advice, there is still a demand for the printed branded printed materials. For example, business cards, books, magazines, notecards, invitations and even wallpaper are all printed materials. What business owners need […]
5 Tips for Small Business Owners at Tax Time
It’s tax season and if you operate a small business, it can be an even more stressful time, especially during the first year or two after starting your company. What many people don’t realize is that there are actually a lot of tactics that make tax time a little easier, and even work in your […]
Why PPC Should Be Included In Your Online Marketing Strategy
PPC or pay-per-click advertising should be considered for any small business.internet marketing strategy. PPC offers some unique advantages over other types of marketing campaigns. The most common type of PPC advertising is Google AdWords. In this model, the company selects keywords for popular Google search phrases, and then bids on them when Google users use […]
Getting Back-to-Business for a Successful 2016
Sponsored Post The start of the New Year is a time of renewal, a time to establish resolutions and fully commit to making positive changes in the months to come. As you make these investments in yourself, you certainly want to apply them to your small business as well. January is a critical time in […]
How to Incorporate – 5 Simple Steps with Instructions
Choosing how a business is organized may be one of the most important decisions a business makes. Incorporating is often the wisest decision for small business owners. Some of those benefits are saving on taxes, protecting personal property, and letting customers know they’re giving their business to a legal, established company. Each business should carefully […]
5 Mileage Mistakes That Are Costing You Money
Sponsored Post Most small business owners and self-employed professionals know that they SHOULD track the miles they drive for business, yet few actually do a consistent job of keeping an accurate mileage log. With the 2016 IRS mileage rate set at 54 cents per mile, this is a tax deduction that can add up to […]
The Power of Periscope for Small Businesses
If you are a small business owner and are not yet familiar with the video marketing platform, Periscope and how it can help you grow your business, you definitely should be. The live streaming video app that was purchased in early 2015 by Twitter has quickly become one of the most popular social media platforms in […]
How Can Direct Mail Help Your New Product Launch?
Direct mail has been the chosen marketing technique for millions of companies across the globe for several decades. With businesses over using email, direct mail offers a means of clear communication with a target audience that can help your business stand out. Direct mail campaigns can also be cost effective, especially if you know your […]
How to Develop Your Business Idea
It’s clear that there’s no great business without an idea. Still, without proper development, any idea will remain just an idea and will never become a successful business. If you think you’ve just stumbled upon an idea that could possibly lead to a launch of a business, here are a few tips to help you […]
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