In this episode, Melinda Emerson welcomes back guests Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert A. Needham, JD, for an engaging discussion on tried-and-true marketing strategies and impactful business literature. The conversation kicks off with each guest sharing their favorite old school marketing tips, followed by a lively discussion on the best business books […]
The SmallBizChat Podcast: How to Have 300% Increase in Sales Connections with Yvonne E.L. Silver
In this episode, Melinda Emerson is joined by Yvonne E.L. Silver, who shares her expertise on sales strategies tailored for women entrepreneurs. They discuss the art of influence in sales and effective methods for approaching potential sales targets. Yvonne highlights common sales mistakes and provides valuable advice for small business owners to overcome them. Yvonne […]
The SmallBizChat Podcast: How to Leverage AI to Grow Your Business with Joanne Eriaku
In this episode, Melinda Emerson is joined by Joanne Eriaku, who brings her expertise in AI to the discussion. They explore common misconceptions about AI and its practical applications for small businesses. Joanne outlines steps for implementing AI effectively while emphasizing the importance of data security. The conversation also delves into the challenges, risks, and […]
The SmallBizChat Podcast: Hit It or Quit It with Leticia Crippen and Reid Holmes
In this episode, Melinda Emerson introduces guests Leticia Crippen and Reid Holmes and sets the stage for a lively discussion on favorite podcasts and business apps. The conversation shifts to old school marketing tips, where practical advice and best business book recommendations are shared. Leticia Crippen is an award-winning creative strategist and video producer. As […]
The SmallBizChat Podcast: Appreciated Branding with Reid Holmes
In this episode, Melinda welcomes guest Reid Holmes who shares his journey and search for impact in small businesses. They delve into the concept of appreciated branding, discussing its key components and how to implement it effectively across products and services. After 30 years as an ad agency creative executive – straddling the heyday of traditional […]
The SmallBizChat Podcast: How to Provide Great Videos with Letitia Crippen
In this episode, Melinda welcomes Letitia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Letitia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and […]
The SmallBizChat Podcast: Hit It & Quit It with Elaine Pofeldt, Maggie Lord, and Valdez Lasartemay
In this episode, Melinda Emerson introduces guests Elaine Pofeldt, Maggie Lord and Valdez Lasartemay. The guests share their favorite podcasts, business tools, marketing tips, book recommendations providing practical advice for small business owners. Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look […]
The SmallBizChat Podcast: How to Have Better Sales Results with Valdez Lasartemay
In this episode, Melinda welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media and key […]
The SmallBizChat Podcast: How to Have a Successful Exit with Maggie Lord
In this episode, Maggie Lord shares her entrepreneurial journey and insights into exit strategies, focusing on planning and financial preparation for selling a business. She and Melinda discuss how to identify potential buyers and ensure a fair valuation. The episode includes a segment from the sponsor, SmallBizLady Academy. Maggie also covers the importance of confidentiality […]
The SmallBizChat Podcast: The Dangers of Poor Customer Service with Melinda Emerson
In this episode, Melinda discusses the importance of subscribing to services and shares personal experiences with service providers. She delves into communication, professionalism, and challenges in the service industry. The episode highlights the consequences and importance of customer retention, as well as legal risks and strategies for responding to reviews. Listen to the podcast […]
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