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Aligning Talent Expectations with Employer Needs: Benefits in Focus

January 2, 2024 By Melinda Emerson Leave a Comment

metlife talent

  Sponsored by MetLife.    As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively understand what’s changed over the past year. […]

Filed Under: Featured Post, Grow Your Business, Guest Articles, Leadership, Teams, Uncategorized, Your Small Business Tagged With: benefits, Benefits Planning, Business Adaptation, business strategy, compensation package, dental insurance, Employee Benefits, employee engagement, Financial Security, human resources, interest rates, life insurance, metlife, small business challenges, Small Business Trends, talent management, talent retention, Workplace Wellness

20 Ways to Prepare Your Small Business for 2024

December 4, 2023 By Melinda Emerson Leave a Comment

Amidst the hustle of your busy holiday season and the drive to conclude 2023 on a high note, it’s crucial to turn your attention to planning for the upcoming year. The arrival of 2024 is imminent, and the strategic groundwork you lay now will pave the way for your small business’s success in the new […]

Filed Under: Business Inspiration, Solopreneurs, Uncategorized

7 Ways in Which an Influencer can Increase Your Brand Awareness

December 28, 2021 By Melinda Emerson Leave a Comment

7 Ways in Which an Influencer can Increase Your Brand Awareness Featured Image

What is Brand Awareness? Brand awareness is the degree of familiarity that your brand enjoys among your target audience. Let’s say your brand is associated with e-commerce. When your target audience wants to buy something online, would your brand be at the top of their mind? If yes, then your efforts to grow your brand […]

Filed Under: Fix Your Business, Grow Your Business, Uncategorized Tagged With: boost your brand awareness, Brand Awareness, build brand awareness, influencer marketing, partnering with an influencer, strong influencer marketing campaign

How to Leverage This Pandemic Slowdown to Boost Your Business

July 27, 2020 By Melinda Emerson Leave a Comment

Managing a business right now is a huge source of stress. With Congress still trying to determine the next bailout I am sure money is tight, and your employees are wondering how long they might have a job. I know where you are, I’ve been there. The last recession of 2008-2009 was really tough. It’s […]

Filed Under: Uncategorized

6 Tips For Time Management At A Startup

May 12, 2020 By Melinda Emerson Leave a Comment

6 Tips For Time Management At A Startup Open Graph

 In contrast to the popular saying – Time is money, time is a lot more valuable than money; it is life itself. One of the major challenges business owners, especially startups, face is how to efficiently utilize their time to maximize productivity and move to the next level. When you are trying to build an […]

Filed Under: Grow Your Business, Uncategorized, Your Small Business Tagged With: manage your time, maximize productivity, startups, Time management, time tracking software

10 E-commerce Best Practices for Small Businesses

January 29, 2019 By Melinda Emerson Leave a Comment

E-commerce Best Practices

You have a small business now, and you know you want it to grow. Growth means more customers, more revenue, more inventory, and more success. Before you can get to this space, however, you have to set some practices in motion that will foster natural and lasting growth. Check out these 10 e-commerce best practices […]

Filed Under: Business Inspiration, Featured Post, Guest Articles, Uncategorized, Your Small Business Tagged With: best small business websites, e-commerce, E-commerce Best Practices, small business, small business website

How to Bring Minimalism Into Your Small Business

August 21, 2018 By Melinda Emerson Leave a Comment

Guest Article Ever visited a home designed around the simple principles of minimalism? From the moment you enter the space, it’s obvious that something is different. Clutter is nearly nonexistent. The few knick knacks that made the cut actually have purpose. The space somehow seems bigger. When you’re in a place like this, you feel […]

Filed Under: Grow Your Business, Guest Articles, Solopreneurs, Uncategorized Tagged With: business tips, declutter, efficiency, Productivity, Team

Success Secrets from America’s Top Business Experts Part 2

April 9, 2018 By Melinda Emerson Leave a Comment

My new book Fix Your Business, features top business experts at the end of each of the chapters. Each expert was selected based on the advice they could share based on my 12 Ps of Running a Successful Business: Preparation, Purpose, People, Profit, Processes, Productivity, Performance, Product, Presence, Prospects, Planning and Perseverance. They are all […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Uncategorized Tagged With: fix your business, small business experts, small business success tips, success secrets

Could you use an extra $10K for your small business this holiday?

October 31, 2017 By Melinda Emerson Leave a Comment

Sponsored post Visa is helping lead the cashless movement by working to reshape how people pay and get paid. Visa will award $10K each to up to 50 eligible restaurant, café or food truck small businesses who best answer, “How would going cashless benefit your business and what does Visa’s cashless movement mean to you?” […]

Filed Under: Cash Flow & Finance, Grow Your Business, Starting A Small Business, Uncategorized Tagged With: cashless payments, holiday cash, visa, Visa challenge

Who’s on #SmallBizChat in May 2017

April 28, 2017 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here […]

Filed Under: Featured Post, Featured SmallBizChat, SmallBizChat, Uncategorized Tagged With: @BrynneTillman, @clutch_co, @inspiredmedia1, @kathykolbe, SmallBizChat

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

Fix Your Business Q&A Video

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