What is Brand Awareness? Brand awareness is the degree of familiarity that your brand enjoys among your target audience. Let’s say your brand is associated with e-commerce. When your target audience wants to buy something online, would your brand be at the top of their mind? If yes, then your efforts to grow your brand […]
How to Leverage This Pandemic Slowdown to Boost Your Business
Managing a business right now is a huge source of stress. With Congress still trying to determine the next bailout I am sure money is tight, and your employees are wondering how long they might have a job. I know where you are, I’ve been there. The last recession of 2008-2009 was really tough. It’s […]
6 Tips For Time Management At A Startup
In contrast to the popular saying – Time is money, time is a lot more valuable than money; it is life itself. One of the major challenges business owners, especially startups, face is how to efficiently utilize their time to maximize productivity and move to the next level. When you are trying to build an […]
10 E-commerce Best Practices for Small Businesses
You have a small business now, and you know you want it to grow. Growth means more customers, more revenue, more inventory, and more success. Before you can get to this space, however, you have to set some practices in motion that will foster natural and lasting growth. Check out these 10 e-commerce best practices […]
How to Bring Minimalism Into Your Small Business
Guest Article Ever visited a home designed around the simple principles of minimalism? From the moment you enter the space, it’s obvious that something is different. Clutter is nearly nonexistent. The few knick knacks that made the cut actually have purpose. The space somehow seems bigger. When you’re in a place like this, you feel […]
Success Secrets from America’s Top Business Experts Part 2
My new book Fix Your Business, features top business experts at the end of each of the chapters. Each expert was selected based on the advice they could share based on my 12 Ps of Running a Successful Business: Preparation, Purpose, People, Profit, Processes, Productivity, Performance, Product, Presence, Prospects, Planning and Perseverance. They are all […]
Could you use an extra $10K for your small business this holiday?
Sponsored post Visa is helping lead the cashless movement by working to reshape how people pay and get paid. Visa will award $10K each to up to 50 eligible restaurant, café or food truck small businesses who best answer, “How would going cashless benefit your business and what does Visa’s cashless movement mean to you?” […]
Who’s on #SmallBizChat in May 2017
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here […]
Who is on #SmallBizChat December 2016
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
How To Find the Right Social Media Partner for Your Small Business @BeeSmartSocial
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Julie Bee, @BeeSmartSocial. Julie Bee is the owner and operator of BeeSmart Social Media. Since 2010 BeeSmart has provided affordable […]