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You are here: Home / Archives for Your Small Business

Top 10 Small Business Experts to Follow Online

May 13, 2019 By Melinda Emerson 1 Comment

Small Business Experts

If you are looking for advice and information to grow your small business, there are people who have made this their life’s work. I am proud to say that most of them are people whose books and blogs I read often. Like me, they are on a mission to end small business failure. Here are […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: business tips, small business, small business experts, small business success

How to Develop Business Processes

August 29, 2019 By Melinda Emerson Leave a Comment

How to Develop Business Processes - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Ellen Williams, @Ellen_NY_B2B. Ellen is a Business Process Management Expert. She has spent 25 years consulting with businesses of all sizes […]

Filed Under: How to Start, SmallBizChat, Teams, Your Small Business Tagged With: business, business processes, efficiency, operations, small business, streamline your small business

21 Tips for Managing Your Small Business Finances

September 23, 2019 By Melinda Emerson Leave a Comment

21 Tips for Managing Your Small Business Finances - OG

Every small business owner must stay on top of one thing: managing the money. Cash flow is all about how money moves in and out of your business. And your goal should always be to keep cash in your business operating account as long as possible. Managing your small business finances requires a specific skill […]

Filed Under: Cash Flow & Finance, Your Small Business Tagged With: accounting, business budget, cash flow, emergency fund, finance, financial statements, profit, small business finances, small business financial statements, taxes

10 Important Questions for the Struggling Business Owner

March 30, 2020 By Melinda Emerson Leave a Comment

10 Important Questions for the Struggling Business Owner OG

When your business is struggling, and especially if it’s been struggling for a while, there are some hard questions that you need to ask yourself to figure out what to do next. Have you taken a hard look at your business? Have you looked at your customer lists? Or your Google analytics? The answers for […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: business is struggling, generating sales leads, new customer profile, pricing strategy, running your business

Dichotomy and Propensity: Two Dilemmas for the Small Business Owner

October 6, 2020 By Melinda Emerson Leave a Comment

Dichotomy and Propensity_ Two Dilemmas for the Small Business Owner og

I grew up in a part of town where small businesses kept opening and closing in a set of buildings I passed by frequently. I noticed the closed signs on businesses so often I finally asked my father about them. “Someone had a dream and then they lost it,” he told me. “A closed sign […]

Filed Under: Grow Your Business, Your Small Business Tagged With: being in your business, keep the business running, natural inclination, succeed in the business, work on your business

Tips for Crushing SEO in a Seasonal Business

September 29, 2020 By Melinda Emerson Leave a Comment

Tips for Crushing SEO in a Seasonal Business Open Graph

There’s search engine optimization, and then there’s seasonal SEO.  One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles.  The other – when done correctly – can give you a sweet little bump depending on the time of year. Search engine optimization is […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, organic clicks, organic traffic, search engine results, search volume, seasonal business

13 Best Online Customer Satisfaction Tools to Help You Get Repeat Business

September 14, 2020 By Melinda Emerson Leave a Comment

13 Best Online Customer Satisfaction Tools to Help You Get Repeat Business Open Graph

Online customer satisfaction tools have been on the rise over the past few years. When you don’t know how your customers feel about your brand, you can’t know if they plan to buy from you again. In fact, 91% of your unhappy customers won’t even tell you they’re disgruntled—you’ll just never see them again. But […]

Filed Under: Customer Service, Your Small Business Tagged With: customer journey, Customer satisfaction, customer satisfaction score, customer survey, track your customers' experience

7 Tips for Creating a Killer Investment Pitch

September 8, 2020 By Melinda Emerson Leave a Comment

7 Tips for Creating a Killer Investment Pitch Featured Image

Do you have a great product that you want to present to investors with an investment pitch? When I had to approach a venture capitalist for funding, I had sleepless nights. I wondered how to make a presentation that stands out. Investors regularly come across a ton of small business owners. How you differentiate yourself […]

Filed Under: Grow Your Business, Your Small Business Tagged With: Investment Pitch, investors, making a presentation, pitches, presentation skills

Top 21 Best Small Business Podcasts

August 31, 2020 By Melinda Emerson Leave a Comment

Top 21 Best Small Business Podcasts Open Graph

Since the Pandemic hit, many small business owners are trying to balance work life and their home life. With kids back to school at the kitchen table and my numerous Zoom calls in a day, one of my great escapes is going for a walk and listening to a great podcast. I don’t do it […]

Filed Under: Grow Your Business, Your Small Business Tagged With: award-winning podcast, bold black women entrerpeneurs, entrepreneurial pursuits, launch your own side hustle business, podcast for women entrepreneurs

How to Prepare Your Small Business for Sale

August 10, 2020 By Melinda Emerson Leave a Comment

How to Prepare Your Small Business for Sale Featured Image

There is a lot of reason why business owners sell their business. Some of them are retiring and no longer want to run their business. Or some have been in a tight situation, and they need money. While a few soloprenuers have grown their business to the size, they can no longer manage it on […]

Filed Under: Grow Your Business, Your Small Business Tagged With: assess your business’ worth, building your credit score, Earnings Before Depreciation and Amortization, selling your small business, small business up for sale

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Latest #SmallBizChat

The SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor

In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas […]

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