Small businesses often have a harder time compared with large corporations when it comes to collecting online reviews from customers. It can take time to establish a following, and not every customer leaves a review. This can be problematic because feedback is not only important to the company, but future consumers are much more likely […]
20 Ways to Attract Customers Without Paying for Ads for 2020
Acquiring customers is key to staying in business. It’s like fuel for the engine. Some say attracting customers is more art than science. But here’s the deal: once you develop an organized sales process, that includes drives quality leads into your sales funnel, nurturing them and then getting on the phone, zoom or in a […]
Best of the Guests 2019
We’re one of a few blogs that invite guest bloggers weekly to share valuable content with our audience. I decided to handpick ten of the best articles submitted this year. I consider these articles to be super useful for small business owners. This list can be a resource for you who want to make great improvements […]
Best of the Blog 2019
2019 was the 9th anniversary of the start of this blog. The mission of my work is to end small business failure. The nature of business marketing has changed significantly in the last few years. This year, I strategically spent time helping you, my readers, get your arms around the new rules of small business […]
20 Things To Do in Your Small Business Before 2020
It’s December, and the holidays are upon us. Before you start checking out early to get your shopping done and spend quality time with family, it’s time to get your business in order. Let’s set things up in your business for 2020. Start the new year organized with a plan that will set you up […]
10 Web Tools for End-to-End Proposal Management
You likely spend hours upon hours crafting proposals for your sales prospects- emailing different departments for assets, locating images, outlining project scope, creating timelines, and estimates while defining strategic recommendations. Then you send it off to the prospective client and move onto the next like you’re Jay Z. If you find yourself thinking, “there’s got […]
Top 19 Resources for Veteran-Owned Business
Are you a veteran with an interest in business ownership? 250,000+ veterans transition to civilian life each year. On this Veteran’s Day, if you are thinking about starting a business there are resources that will help you launch or grow your big idea. There are government programs and funders whose mission is specifically designed to […]
7 Tips for Performing Competitor Research Easily and Effectively
In order to be successful as a business, you need to know your market as well as your competition. After all, knowledge is power and being prepared can help you get ahead. Launching a business without knowing what to expect is the quickest way to be left behind, whether today or tomorrow! Let’s look at […]
Things I Learned Attending Marketing School
I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school. Now, I must admit, […]
3 Ways to Boost Your Small Business Marketing Using Psychology
Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]
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