An executive summary provides a snapshot of the business. It is essentially a sales document that highlights the main points of an in-depth business plan and is written for people who want to understand quickly whether or not your business idea is worth their time. The executive summary should contain enough information for the reader […]
How to Write a Business Plan Part II
Once you know what business you are in, it’s time to figure out who’s going to buy from you and why. You are just someone with an idea until you develop a business plan. In other words, if you haven’t written your plan yet, your business is still in the fantasy stages. In Part […]
Ask Smallbizlady: When is it Time to Quit Your Job to Pursue Your Small Business
Every Friday, I’m creating a new segment called Ask Small Biz Lady. I’m posting video answers to your frequent small business questions. This week, we are taking on the question when do you know it’s time to leave you job to operate your small business full-time. Here’s the answer: Work both the job and the […]
Smallbizlady’s Sales Advice for Start-up Businesses
Generating sales is a task that many aspiring entrepreneurs sometimes feel ill-equipped to take on, but no sales = no money. So what is a start-up entrepreneur to do? Have a detailed marketing plan and sales projections, but take on sales in your business in small chucks. I like to look at things in terms […]
Are You Right for SmallBizLady’s Reality Show?
Melinda Emerson “SmallBizLady” is looking for struggling small businesses in the PA/NJ/DE tri-state area who are interested in being featured on her reality show pilot. Must be in business at least 3 years At least $250K in revenue and no more than $3MM in revenue Having employees is a real plus Business owner must be […]
Ask SmallBizLady: What’s a Good Way to Handle Invoicing?
Every Friday, I answer your small business questions in a video blog segment called Ask SmallBizLady. This week, we are taking on the question: How to handle invoicing as a start-up? Click here for the answer. There are a few options you can use for invoicing Try paypal.com Use your accounting software QuickBooks Pro or Peachtree […]
How To Define Your Niche Business
What the heck is a niche? Webster’s Business Dictionary defines a niche as a “particular market or specialty area where a company finds it profitable to concentrate its selling efforts. Niche marketing offers a concentration of clients in an area of limited competition. It can be a market niche that can be a specific geographic […]
Book Interview: How They Did It: Billion Dollar Insights from the Heart of America
This is a Q&A from my interview with Robert Jordan author of How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press, www.HowTheyDidItBook.com). Robert has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. His book is a collection of interviews from 45 leading founders […]
Are You Confusing Target Market With Niche?
It’s so easy to confuse your target market with your niche, but it’s one of those things that once you get it straight in your own head, it will be so much easier to develop a message that resonates with your target audience. Many entrepreneurs make the mistake of targeting too broad a pool of potential […]
Are You Ready to Get Serious About Your Business?
I meet people all the time who will offer me their business idea as soon as they hear I’m a small business coach. I have heard it all, and here’s a secret – everyone has good ideas. I rarely hear a business concept that I think is terrible. Most people walk around with those ideas […]
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