Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]
How to Choose Your Small Business Target Audience and Find Them Online
No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]
5 Ways to Ensure Small Business Success on YouTube
Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]
Successful Collaboration with a Virtual Team
Clear and frequent communication is the secret of success when it comes to working with a virtual team. Millions of small business owners rely on freelance talent based around the world. Talent sites such as Elance.com make it easy to find the perfect person to complete a project within your budget and schedule. But, it […]
5 Things You Should Measure in Your Small Business in 2013
There are a lot of numbers in a small business. Most entrepreneurs do a lousy job of reviewing their financial statements while trying to manage their business. However, numbers are a very powerful tool in business to measure results against your goals. Here are 5 things that need to be measured in your business: 1 . […]
5 Easy Ways To Improve Your Small Business Cash Flow Now
Whether the economy stinks or not, there will always be small businesses that are struggling along chasing the ever elusive cash flow. It’s a universal problem that gets aggravated with the cycles of the economy. Some small businesses can survive a downturn in cash flow, but many will wither and die because they wait too […]
How to Refresh Your Small Business Brand in 2013
I love this time of year. An ending giving way to a beginning. A new chance to be everything you wanted to be. A clean slate. An opportunity to start over. However, you approach the New Year personally, when you have a business, more often than not, you’ve got your mind on the bottom line. You’re […]
10 Things to Do Before 2013
2013 is the year of the entrepreneur. If you have an idea to start a business or have been in business for a while, there are now more resources, marketing outlets and technology to help you run your business than ever before. After Thanksgiving, most people start winding down and taking time off. But as […]