Kim I. Plyler is the CEO and president of SahlComm Inc., a public relations and creative communications firm based in Pennsylvania. Kim is a public speaker, PR strategist, Certified Optimize Coach, and author of Master Your Story, It Matters! She has written speeches for admirals in the US navy, has an education in theatre […]
Ways to Find a Unique Selling Proposition for Your Small Business
Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors. This is where your unique selling proposition comes into play. It’s about looking […]
Brand Design for Start-Up Businesses
This is excerpted from my recent interview with Erin Ferree @elfdesign. Erin Ferree is a branding expert who develops logos, print graphics and websites and online designs that make small businesses stand out from their competition. She is CEO of elf design and Author of the E-book; Stand Out! Differentiate Your Business to Build a Solid […]