Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors. This is where your unique selling proposition comes into play. It’s about looking […]
What Will Be Your Competitive Differentiator in 2014?
It’s easy to get caught up in the New Year, new products mindset, but sometimes it doesn’t take a big shift to grow your business – just a minor one. I like the idea of taking the end of the year to regroup and go back to basics. One of the fundamental questions every business […]