Defining your niche target customer can be a real challenge for a small business owner. Still, once you have a clear idea of who your target customer is, it will enable you to develop content and marketing messages that will resonate with them. This is important because every small business has two challenges: limited time […]
The Best-Kept Industry Secret for Your Small Business
With recent articles like Tony Maddox’s CNN post “Let it grow: How Clapton’s guitar can make you rich” popping up all over the web, the message for today’s market is clear: Whether you’re just starting out or are already a small business pro, there is no bigger sales secret than finding a niche. Let’s say […]