Marketing is the engine of your small business. Without marketing you’re just someone with a shingle out hoping people with stop by your store, website or ring your phone. We all know hope is not a strategy. The essence of marketing starts with positioning your business as a solution for a specific niche customer. Once […]
What Project Runway taught us about Niche Marketing
Project Runway started its 6th season recently with a bang. The producers got the brilliant idea to bring back 8 top designers from the past seasons to have a “where are they now” face off: “Project Runway: All Star Challenge.” It debuted last Thursday on Lifetime. The two hour special featured many of our favorite contestants […]
Are You Confusing Target Market With Niche?
It’s so easy to confuse your target market with your niche, but it’s one of those things that once you get it straight in your own head, it will be so much easier to develop a message that resonates with your target audience. Many entrepreneurs make the mistake of targeting too broad a pool of potential […]