The pandemic has been tough on everyone, especially small businesses. So many companies are struggling to reinvent themselves and handle the digital pivot that is essential in this new normal. My book, Become Your Own Boss in 12 Months, has helped countless people startup or scale their businesses. Since its launch, the business landscape has […]
Boost Your Small Business Marketing with the 4 M’s
When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]
How to use speaking to build your business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with David Newman @dnewman who is a thought leader in the world of marketing and speaking. He is the founder of […]
Things I Learned Attending Marketing School
I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school. Now, I must admit, […]