Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities and […]
The SmallBizChat Podcast: Building Your Sales Operation Systems with Liz Heiman
Liz Heiman is the Founder, CEO, and Chief Sales Strategist at Regarding Sales LLC. She and her team help companies build sales systems strategies to drive extraordinary growth. She employs a strategic process to create a roadmap for success to focus her clients and their employees on getting the results they need. She holds a […]
Top Five Mistakes Small Business Owners Make
When you run a small business, you have many opportunities to learn. Some mistakes are more expensive than others, but this blog is all about helping you avoid hard-learned lessons. You must be careful with your marketing efforts, you must get help, you need to have a sales process that doesn’t turn people off, you […]
10 Mistakes People Make When Starting a Business
1. Spending too little. Naturally as a start-up you would expect to keep your costs to a minimum, yet being too frugal can actually prevent overall efficiency. Ensure the use is functional and essential; products are only worth investing in if they will directly benefit the productivity and efficiency of the business. 2. Letting optimism overrule […]