Archives for 2020

The SmallBizChat Podcast: Jane Atkinson on Becoming a Wealthy Speaker 

June 18, 2020 By Melinda Emerson Leave a Comment

Known as the Speaker Launcher, Jane Atkinson is the founder of The Wealthy Speaker School and works to elevate the public speaking platforms of highly regarded individuals such as celebrities and best-selling authors. Jane is the author of several books on public speaking, including The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy […]

June 2020 #SmallBizChat: How to Better Manage Finances in Your Small Business and How to Achieve Excellent Credit

June 18, 2020 By Melinda Emerson Leave a Comment

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

How to Enjoy a Vacation When You’re a Freelancer

June 16, 2020 By Melinda Emerson Leave a Comment

When you freelance, there’s no one you can immediately delegate to. And it’s not like you can inform your boss of your intention to take a couple of weeks off, and get paid for the privilege either. This is not a gripe at the unfairness of it all when you are a freelancer; obviously there […]

Blogging for Small Business Part III – How to Monetize Your Blog

June 15, 2020 By Melinda Emerson Leave a Comment

If you treat your blog like a business, you could one day blog for money. This is Part III of my series on blogging for small businesses. In Part I, we talked about how to develop a content strategy. In Part II, we discussed how to promote your small business blog. This blog is focused […]

The SmallBizChat Podcast: Building Relationships & Leveraging LinkedIn Connections with Kelvin Joseph  

June 11, 2020 By Melinda Emerson Leave a Comment

Recognized by Inc. Magazine on their Top 30 Entrepreneurs Under 30 list, Kelvin Joseph is a B2B strategist, marketing consultant, CEO of Kool Kel Marketing, and the owner of Samanta Shoes. Kelvin is also an American Advertising Federation Trendsetter, a LinkedIn B2B Marketing Influencer, and an expert in the arena of sports marketing. Before his […]

5 Ways Customer Personas Help Increase Sales

June 9, 2020 By Melinda Emerson Leave a Comment

Understanding potential customers are key to engaging them in meaningful conversations, recommending products that are the most relevant to their needs, and ultimately winning sales. Whether you have a sales team or you are a small business owner doing your own sales, connecting with prospects is an essential way to keep your business growing. Using […]

The SmallBizChat Podcast: Africa: The Continent of Opportunities with Thelma Ekiyor 

June 4, 2020 By Melinda Emerson Leave a Comment

Thelma Ekiyor is an investor, entrepreneur, advisor, fundraiser, attorney, and international development expert who is passionate about empowering women, specifically in decision-making. Thelma is the Managing Partner of impact investment platform SME.NG, co-founder of Ebi Fund, CEO of Afrigrants Resources Ltd, and founder of The Funding Space. She has done work in over twenty-two African […]

3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020

June 2, 2020 By Melinda Emerson Leave a Comment

Small businesses have a lot on their plate to maintain and strengthen their position in the market, build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition. Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]

Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

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