Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @EvansIPLaw. Andrea H. Evans, Esq. is the founder of Evans IP Law, a Maryland-based law firm specializing patent, trademark and copyright law. […]
6 Common Email Newsletter Mistakes to Avoid
It’s no secret that sending out regular email newsletters can help drive repeat business. It can also deliver better returns on your marketing investment, encourage your customers to generate referrals and attract new customers. It has a more personal touch than a Facebook status update. Email has become an essential marketing tool. In order for […]
Is Your Credit Card Processing System EMV Compliant?
You may not pay much attention to your merchant card services account in your small business, but here’s why you should immediately: On October 1, 2015, all businesses that accept credit cards must have systems that accept EMV chip credit cards. EMV stands for Europay, Mastercard and Visa, the three credit card companies that initially […]
The Importance of Organic, Quality Content for your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @JDSaunders. John D. Saunders is the Founder and CEO of 5four Digital Marketing, an innovative digital marketing firm specializing in web design, […]
How to be a Good Business Mentor
A mentor should have the passion and commitment to teach someone else and oversee their development and growth. A mentor should also have all the necessary skills to be able to train, or effectively teach, new skills and pass on knowledge to an employee or someone outside the company. Mentors should also be able to […]
Is it Time to Reinvent Your Small Business?
It’s easy to keep chugging along in your business, not really paying attention to the state of things, until something big happens. Maybe your biggest client leaves, creating a hole in your income. Or you get sick, and there’s no one else to run your business. Sometimes it’s something less catastrophic that gives you reason […]
How to Leverage Periscope for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @KimGarst. Kim Garst is the Co-Founder and CEO of Boom! Social Media Marketing, a leading digital marketing firm that specializes in teaching […]
Who Is On #SmallBizChat August 2015
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
5 Ways to Increase Social Shares for Your Blog
We all spend a lot of time developing content but if you can’t get anyone to share it in order to drive traffic back to your website, it could all be a waste of time. If you want to get people to share you latest blog posts you must understand why people hit “like” or […]
How To Find Out Where Your Customers Are Online
Customers are the lifeblood of your small business. Finding out where your customers are online is also a crucial part of your efforts to build your business. There are many ways to raise your profile with potential customers, but too many business owners waste a lot of time using five or more social media sites […]
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