Guest Article If you recently launched a startup, congratulations – it’s a bold decision that deserves to be praised. While it’s true that an entrepreneurial venture can survive in any economic environment, today’s rocky landscape is going to put yours to the test. Apart from a solid business plan, the one thing that’s absolutely essential to […]
5 Questions Every Business Owner Should Ask Themselves
When you are coming up with ideas for a small business, often your mind can go wild with business concepts, but the key is to come up with an idea that has a profit center and a niche target customer because you need to turn that idea into a sustainable business. In my bestselling book, […]
How Women Should be Taking More Risks in Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @CWEChatham. Rebecca Harris, MBA is the Director of the Center for Women’s Entrepreneurship at Chatham University and has over 20 years of experience […]
5 Things Business Owners Should Know To Avoid Expensive Mistakes
Guest Article Do you have your own small business? One of the toughest things to do is run a business, especially if you have never done it before. Whether you are a veteran at your business or starting something new, here are a few things that you need to know to avoid expensive mistakes: 1) No one […]
Is Your Business Still Relevant in the Marketplace?
In the early years of your small business, you struggle to find a foothold in a competitive industry. Then, you find your ground and enjoy success. But what few entrepreneurs ever bother asking themselves a few years down the road is: Is my business still relevant? Do I still have a customer base that will […]
How to Get and Leverage Media Coverage for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @womenrecharged. Aprille Franks-Hunt is an author, speaker, life & business advisor, as well as a multi-faceted business professional, who walked away from […]
6 Real-World Small Business Networking Tips You Can’t Do Without
Guest Article Social media and online networking now take up a significant amount of time for the modern day entrepreneur. With huge numbers of businesses now promoting themselves online, it becomes ever more difficult to stand out from the crowd and be heard above all the noise. Here are six real-world small business networking tips […]
Would You Like to Take a Vacation From Your Small Business?
I recently returned from a vacation in Paris. I’ve been in business more than 15 years and during this time, I have made it a point to take off during the last two weeks of December, plus to take at least two serious vacations per year. In the last 5 years, since my son has gotten a […]
Understanding the Basics of Search Engine Optimization
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @bskogrand. Brant Skogrand, APR, MBC, is the chief communications officer of Skogrand PR Solutions, a public relations, social media and search engine […]
How to Develop a Small Business Brand
Guest Article Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as the world’s famous soft drink companies, shoe makers, car manufacturers, stores and other huge corporations. Even if your small business isn’t listed in the Fortune 500 (yet), branding can […]
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