Sponsored Post Marketing is the engine that drives a small business. In order for your marketing strategy to work, you must know who’s your paying customer and how you are going to stand out in the marketplace. Competition is global, so it’s best to focus on a specific niche customer to stretch your marketing dollars. […]
Who is on #SmallBizChat | March 2013
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions […]
How to Become a Successful Global CEO Under Age 30
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Muthoni Maingi, @NonieMG. Muthoni started Deviate, her own Brand Strategy and Management agency at 24, after working for five years […]
How to Market Your Business as a Solopreneur
Guest Post Solopreneurs are a unique breed of people forced to juggle multiple business functions while running their businesses on a day-to-day basis. For many solopreneurs, their greatest skills lie not in marketing, but in creating the products or services that they sell. Additionally, entrepreneurs who run their own sole proprietorships likely don’t have a […]
When is the Last Time You Took a Hard Look at Your Small Business?
Once you have been running your business for a while, your original business model may no longer work. You may have a good brand, long time customers and word of mouth referrals, but your business is no longer growing. Your revenues are flat. You might be able to pay all the bills from the business […]
Overcoming the Mental Challenges of Starting a Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cate Moore @Tru_Vitality. Cate is a regular contributor to the online publication of Eligible Magazine, author of the e-book: The […]
5 Financing Mistakes Commonly Made in a Start Up
Guest Article When you start a startup company, money can be tight, and it is important that you have a plan in place from the very beginning to ensure that you remain fiscally responsible with your finance plans, particularly during the very beginning. Unfortunately, most startups that run into financial problems do so because they […]
Shipping Prices Have Gone Up, Are You Ready?
It was announced recently that the United States Postal Service has raised rates and is ending Saturday delivery service for everything but packages starting in August 2013. Are you a small business that does a lot of shipping to your customers? If so, this rate hike could be taking a bite out of your profit […]
Is it Possible to Work With Your Spouse in Your Small Business?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @AskVasavi. Vasavi Kumar is a certified life coach, transformational speaker, and business-savvy entrepreneur who combines direct, down-to-earth insight and genuine passion for […]
How to Use Images to Build Your Online Reputation
Guest Post Images are a powerful and dynamic storytelling tool. They can convey a message within a glance and can therefore make your website stand out from the rest. Images, such as those found on your website and infographics, can be a powerful marketing tool, especially for startups looking to earn links and gain recognition […]
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