If you think YouTube is only a video-sharing platform you’re mistaken; it’s the second most popular website in the world after Google. The platform is so popular and engaging that you simply can’t afford to ignore it from inclusion in your online marketing strategy. A whopping 48% of marketers invest in YouTube ads. And it […]
The SmallBizChat Podcast: Keeping Your Business Finances Strong with Nicole Snow
Nicole Snow is the founder and CEO of Darn Good Yarn, an online ethical yarn and clothing store. After leaving the Air Force, Nicole worked at a paper company before starting her own general import business. Two years later, she wanted to launch a new venture with a focus on social consciousness. Using her passion […]
November 2020 #SmallBizChat: How to Create a Successful Strategy for Your Small Business in 2021
#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]
3 Steps to Successful Customer Experience for Your Small Business
This year has caused many paradigm shifts in the world of business. Companies have struggled to keep up with a rapidly changing marketplace, and none more so than small businesses. Business owners have had to rapidly adapt their business models to an eCommerce-dependent consumer base, and with a limited budget, small businesses are more vulnerable […]
How Small Businesses Can Sell More Using Facebook and Instagram Ads
When it comes to paid social media ads, where should you invest your resources? The answer is where your target audience is hanging out! Facebook and Instagram are the two popular social networking sites and are used by 69% and 37% of the US adult population respectively. This means that odds are a good portion […]
The SmallBizChat Podcast: Landing Government Contracts with Carroll Bernard
Carroll Bernard is a government marketing coach and trainer, and co-founder of Govology.com. He has worked as a buyer for the U.S. Navy and the U.S. Department of Veterans Affairs and has provided mentorship to hundreds of businesses in procuring government contracts when working at the Oregon Government Contract Assistance Program. As both an entrepreneur […]
TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]
Social media marketing is currently an easy and cost-effective means of reaching out to new customers and increasing your sales. It’s particularly important when you’re facing a global crisis such as the COVID-19 pandemic. In other words, the less physical presence you need, the better. Social media marketing allows you to reach out to countless […]
How Small Businesses Can Successfully Use Google Ads to Sell More
If you are a small business looking to generate leads, boost sales, and drive visitors to your sites or stores, Google Ads is an investment you’ll want to consider. Google accounts for 36.3% of total ad spend in the US which is higher than Facebook (only 19.3%). And as you can see from the graph, […]
The SmallBizChat Podcast: Making Your Side Hustle Your Main Business with John Clidy
John Clidy is a retired State Trooper and began selling real estate while pursuing his career with the New Jersey State Police. He gave up his six-figure salary and pension to pursue his dream of being a real estate business owner full-time in 2014. He is involved in real estate in numerous ways, including being […]
Three Virtual Meeting Essentials
I’ve recently made a few reasonable adjustments to my work from home space that have made a big impact on the quality of my virtual presence and productivity and I think more people should know about them! Like many of you, when the global Coronavirus pandemic hit, all aspects of life were forced into the […]
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