eCommerce marketing is one of the best ways to increase sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered. eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple […]
5 Powerful Tips to Help You Become a Successful Freelancer
Most small businesses start today as a side hustle first. While some Americans have shifted to independent temporarily, more have shifted to make it their full-time careers. According to the Freelancing in America Survey, 35 % of U.S. workers are now freelancing. In 2019, 57 million people worked as freelancers. We can see this number […]
The SmallBizChat Podcast: Avoid Decision Disasters with Gleb Tsipursky
Gleb Tsipursky, Ph.D., known as the Disaster Avoidance Expert, is a thought leader, cognitive neuroscientist, coach, public speaker, consultant, and the CEO of Disaster Avoidance Experts, LLC. Gleb uses his insights and expertise in behavioral economics and neuroscience to help business leaders improve their judgment to make better decisions and ultimately avoid disaster. He is […]
5 Challenges for Women in Business in 2020
It’s good to appreciate just how much cultural progress has been made since the turn of the millennium because make no mistake: things are markedly better than they were. Sexual harassment in the workplace, for instance, has gone from something to be discussed only in back rooms under non-disclosure agreements to issue companies are expected […]
Is a Recession the Time to Target the Government for Business?
I recently interviewed government contracting expert Carroll Bernard on #Smallbizchat Live, he gave so many juicy tidbits on how to leverage government contracting vehicles right now. His interview was so important I wanted to share it on this blog without edit. Carroll Bernard is a government market coach and trainer, and the co-founder of Govology.com, […]
The SmallBizChat Podcast: Jane Atkinson on Becoming a Wealthy Speaker
Known as the Speaker Launcher, Jane Atkinson is the founder of The Wealthy Speaker School and works to elevate the public speaking platforms of highly regarded individuals such as celebrities and best-selling authors. Jane is the author of several books on public speaking, including The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy […]
June 2020 #SmallBizChat: How to Better Manage Finances in Your Small Business and How to Achieve Excellent Credit
#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]
How to Enjoy a Vacation When You’re a Freelancer
When you freelance, there’s no one you can immediately delegate to. And it’s not like you can inform your boss of your intention to take a couple of weeks off, and get paid for the privilege either. This is not a gripe at the unfairness of it all when you are a freelancer; obviously there […]
Blogging for Small Business Part III – How to Monetize Your Blog
If you treat your blog like a business, you could one day blog for money. This is Part III of my series on blogging for small businesses. In Part I, we talked about how to develop a content strategy. In Part II, we discussed how to promote your small business blog. This blog is focused […]
The SmallBizChat Podcast: Building Relationships & Leveraging LinkedIn Connections with Kelvin Joseph
Recognized by Inc. Magazine on their Top 30 Entrepreneurs Under 30 list, Kelvin Joseph is a B2B strategist, marketing consultant, CEO of Kool Kel Marketing, and the owner of Samanta Shoes. Kelvin is also an American Advertising Federation Trendsetter, a LinkedIn B2B Marketing Influencer, and an expert in the arena of sports marketing. Before his […]
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