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You are here: Home / Archives for Melinda Emerson

October 2020 #SmallBizChat: Building Wealth Through CryptoCurrency

October 22, 2020 By Melinda Emerson Leave a Comment

October 2020 #SmallBizChat: Building Wealth Through CryptoCurrency Open Graph

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: bitcoin, blockchain technology, build a new strategy, cryptocurrency, entrepreneurship, small business owners

How to Look Great on Your Next Zoom Presentation

October 20, 2020 By Melinda Emerson Leave a Comment

How to Look Great on Your Next Zoom Presentation OPEN GRAPH

SPONSORED POST The day of a big presentation has always been stressful, and this new 2020 world we’re navigating has only added to our collective anxiety. Suddenly, your living room is taking center stage, and it seems like you have to be some sort of tech genius to make sure your coworkers or audience can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: dedicated workspace, proper office equipment, virtual presentation, virtual presentation-prep checklist, working from home

Sell More Products Online Using These 3 Online Selling Platforms

October 19, 2020 By Melinda Emerson Leave a Comment

Sell More Products Online Using These 3 Online Selling Platforms Featured Image

Due to coronavirus, we are seeing more and more people taking to selling online to boost their income. We’ve already shared 6 strategies to help you increase online sales. Now we want to talk about how to increase sales of your products beyond your website. Here are three online selling platforms you should be using […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: eCommerce store owner, etsy business, online selling, online selling platforms, selling on amazon, selling on ebay

The SmallBizChat Podcast: Helping Your Employees Be Safe and Stay Motivated During COVID-19 with Lori M. Ruffin

October 15, 2020 By Melinda Emerson Leave a Comment

Helping Your Employees Be Safe and Stay Motivated During COVID-19 with Lori M. Ruffin 1200 x 1200

Lori Ruffin is an entrepreneur, speaker, and founder of the COO Team, formerly known as Stream Strategic Planning Co. With extensive experience in the international and national non-profit world’s inner workings, Lori joins her clients on their journey to expand their business and create the systems they need to grow their organization. She is passionate […]

Filed Under: The SmallBizChat Podcast Tagged With: manage a remote worker, motivation, remote team, small business team, Team, work from home, working remotely

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

Optimize Your Website to Win, Grow, and Retain Customers OG

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

3 Strategies to Help Increase B2B Sales

October 12, 2020 By Melinda Emerson Leave a Comment

3 Strategies to Help Increase B2B Sales Featured Image

I get it. Increasing your B2B sales can be a real challenge. It’s not like B2C, where you have a plethora of effective tools and strategies. But it certainly can be done… if you use the right strategies! Here are three you can actively invest your time and resources in to help increase your B2B […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: B2B marketers, B2B sales, B2B sales strategy, B2B sales tool, social media as a sales tool

The SmallBizChat Podcast: Leadership Strategies During the Coronavirus Pandemic with Andrew Andrews-Ramirez

October 8, 2020 By Melinda Emerson Leave a Comment

Leadership Strategies During the Coronavirus Pandemic with Andrew Andrews-Ramirez 1200 x 1200

Andrew Andrews-Ramirez is a former infantry soldier turned entrepreneur. He graduated from the University of Chicago Booth School of Business after leaving the military. Andrew is the CEO of VargasAndrews, an international professional services company that specializes in business turnarounds. With a passion for transforming businesses and business owners’ lives, he helps leaders become more […]

Filed Under: The SmallBizChat Podcast Tagged With: business leaders, coronavirus crisis, entrepreneurs, failures in leadership, leadership, leadership strategies, Veteran Entrepreneurs

Dichotomy and Propensity: Two Dilemmas for the Small Business Owner

October 6, 2020 By Melinda Emerson Leave a Comment

Dichotomy and Propensity_ Two Dilemmas for the Small Business Owner og

I grew up in a part of town where small businesses kept opening and closing in a set of buildings I passed by frequently. I noticed the closed signs on businesses so often I finally asked my father about them. “Someone had a dream and then they lost it,” he told me. “A closed sign […]

Filed Under: Grow Your Business, Your Small Business Tagged With: being in your business, keep the business running, natural inclination, succeed in the business, work on your business

6 Strategies to Help You Increase Online Sales

October 5, 2020 By Melinda Emerson Leave a Comment

6 Strategies to Help You Increase Online Sales Open Graph

Are you a small business owner with an ecommerce business or who offers services through your website? Do you want to know how you can build a profitable sales pipeline and increase online sales? If the answer to both the questions is yes, you’ve come to the right place. In this article, we’ll share six […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing strategies, ecommerce business, effective landing pages, organic traffic, website visitors

The SmallBizChat Podcast: Being Brilliantly Resilient with Mary Fran Bontempo

October 1, 2020 By Melinda Emerson Leave a Comment

Being Brilliantly Resilient with Mary Fran Bontempo 1200 x 1200

Mary Fran Bontempo is the Co-Founder of Brilliantly Resilient, a podcast that teaches audiences strategies and tools to thrive in the face of adversity and beyond. Mary is a TEDx speaker and the author of four books, including The 15-Minute Master, which focuses on her son’s heroin addiction and how to navigate a crisis. She […]

Filed Under: The SmallBizChat Podcast Tagged With: being brilliantly resilient, coping mechanism, finding motivation, power of faith, prepare for the unexpected, resilience, tribe of people

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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