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You are here: Home / Archives for Melinda Emerson

7 Tips for Creating a Killer Investment Pitch

September 8, 2020 By Melinda Emerson Leave a Comment

7 Tips for Creating a Killer Investment Pitch Featured Image

Do you have a great product that you want to present to investors with an investment pitch? When I had to approach a venture capitalist for funding, I had sleepless nights. I wondered how to make a presentation that stands out. Investors regularly come across a ton of small business owners. How you differentiate yourself […]

Filed Under: Grow Your Business, Your Small Business Tagged With: Investment Pitch, investors, making a presentation, pitches, presentation skills

How to Overcome Personal Challenges to Build a Successful Business

September 7, 2020 By Melinda Emerson Leave a Comment

How to Overcome Personal Challenges to Build a Successful Business Featured Image

Small business owners tend to be some of the toughest and most resilient people you’ll ever meet, but that doesn’t mean they don’t have personal challenges to overcome. But is there a secret to overcoming challenges in a small business?  I had the opportunity to chat with  Barbara Corcoran, Real Estate Mogul, Entrepreneur, and Shark […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: overcome, overcoming personal challenges, personal challenges, resilience, successful business owners

The SmallBizChat Podcast: How to Protect Your Small Business From Cybercrime with Kristin Judge


September 3, 2020 By Melinda Emerson Leave a Comment

How to Protect Your Small Business From Cybercrime with Kristin Judge social image

Kristin Judge is a speaker, cybersecurity expert, and a dedicated advocate against cybercrime. She is the CEO and President of Cyber Crime Support Network and the Principal and owner of Opcio Solutions, LLC, both of which strive to promote cybersafety. Additionally, Kristin is a member of the World Economic Forum’s Partnership Against Cybercrime alliance. Before […]

Filed Under: The SmallBizChat Podcast Tagged With: cybercrime, cybercriminals, cybersecurity best practices, scams, small business cybercrimes, tactics scammers use, victim of cybercrime

4 Overlooked Business Expenses for Startups and Why You Shouldn’t Ignore Them

September 1, 2020 By Melinda Emerson Leave a Comment

4 Overlooked Business Expenses for Startups and Why You Shouldn't Ignore Them Open Graph

All startups make a checklist for business expenses. These lists generally include costs for incorporation, marketing, advertising, website development, employees’ salaries and benefits, rent, production, and insurance for the property.  These are pretty standard costs that most businesses have to deal with. But there are other hidden costs that many startups tend to ignore or […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: financial planning, small business expenses, startup, startup costs, startup expenses

Top 21 Best Small Business Podcasts

August 31, 2020 By Melinda Emerson Leave a Comment

Top 21 Best Small Business Podcasts Open Graph

Since the Pandemic hit, many small business owners are trying to balance work life and their home life. With kids back to school at the kitchen table and my numerous Zoom calls in a day, one of my great escapes is going for a walk and listening to a great podcast. I don’t do it […]

Filed Under: Grow Your Business, Your Small Business Tagged With: award-winning podcast, bold black women entrerpeneurs, entrepreneurial pursuits, launch your own side hustle business, podcast for women entrepreneurs

The SmallBizChat Podcast: “Aisle Nine” Secrets for Effective Sales Copy with Sean McCool

August 27, 2020 By Melinda Emerson Leave a Comment

“Aisle Nine” Secrets for Effective Sales Copy with Sean McCool Featured Image

Sean McCool is an award-winning digital marketing consultant, strategist, and performance coach with 34 years of experience in sales, marketing, and copywriting. Sean is the founder of Sean McCool Consulting, where he helps companies worldwide build their digital presence, enhance customer experience, and ensure that online visitors ultimately convert to clients. Sean is also the […]

Filed Under: The SmallBizChat Podcast Tagged With: conversion goals, copywriting, effective sales funnel, hiring a copywriter, sales copy, tracking conversion, writing compelling copy

How to Promote Your Business Using Online Coupons and Deals

August 25, 2020 By Melinda Emerson Leave a Comment

How to Promote Your Business Using Online Coupons and Deals Open Graph

Have you got a business that you wish to promote online to increase sales and growth in revenue? Think of utilizing online coupons and deals, which will work as great sales tactics to promote your business in the digital world.  Coupons are an integral part of an online marketing strategy. The presence of coupons can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boosting your sales, coupons, happy customers, online deals, Promote your business

Ways to Manage Your Cash Flow as Your Small Business Grows

August 24, 2020 By Melinda Emerson Leave a Comment

One of the earliest lessons I learned in business was that balance sheets, and income statements are fiction and that cash flow is reality. It would be best if you learned quickly that metrics like profits, sales, or net worth don’t impact the day-to-day operations of a small business as actively as cash flow. But […]

Filed Under: 10 Things Lists, Cash Flow & Finance Tagged With: account receivable, cash flow goals, cash flow in my business, expense payments, small business cash flow

The SmallBizChat Podcast: Mastering Money Mindset with Vanessa A. Lindley

August 20, 2020 By Melinda Emerson Leave a Comment

Mastering Money Mindset with Vanessa A. Lindley Featured Image

Vanessa A. Lindley is a consultant, speaker, coach, and the CEO of The Lindley Consulting Group, LLC., a personal and professional development consultancy. Throughout her career, Vanessa has worked with brands including Citi, Chase, National Urban League, and the Children’s Aid Society. Vanessa is also a guest lecturer at Columbia University, the author of Achieve […]

Filed Under: The SmallBizChat Podcast Tagged With: build wealth, debt, emergency fund, financial planning, managing personal and business finances, money mindset, small business budget

August 2020 #SmallBizChat: How to Get Your Finances in Order Post-Covid

August 20, 2020 By Melinda Emerson Leave a Comment

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: maintain health and sanity, parents as better leaders, payroll check, school leadership, self-care, struggling businesses, unemployment due to covid-19

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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