With the scramble on to get ready for the biggest shopping season of the year, local retailers are understandably looking for ways to stand out. If you want to make sure your local business cashes in big this holiday, it’s time to get your holiday sales and marketing strategy going fast. Try a few these […]
How to Use Referral Marketing to Expand Your Social Capital
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ernane Iung who is the author of “The Success Factor – Unconventional Wisdom for Small Business Success”. He shares the […]
10 Mistakes That Could Affect How You Run Your Business
Guest Article Starting a business is a do or die game. Sometimes, no matter how you try to become a good business person, there will be a time where you make a big mistake. But, mistakes can be corrected, especially if you learn from them. Here are the Top 11 mistakes that could affect how […]
10 Ways to Manage Your Cash Flow as Your Business Grows
One of the earliest lessons I learned in business was that balance sheets and income statements are fiction; and that cash flow is reality. You must learn quickly that metrics like profits, sales, or net worth don’t impact the day-to-day operations of a company as strongly as cash flow does. But some business owners don’t have […]
How to Create Your Signature Speaker Style
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ruben West, who creates international speakers and coaches and helps them to create magnetic personal and professional messages. His gift […]
7 Things I Wish I Knew Before Becoming an Entrepreneur
Guest Article Working for someone comes with a lot of challenges, but it is even more challenging to be an entrepreneur than to work in corporate America. I didn’t know this until I took the step to become a small business owner myself. Here’s my best attempt to save you some expensive lessons. Here are […]
Understanding Customer Lifetime Value & Why It Is Important
How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of […]
How Your Business Can Benefit from Mobile Small Business Finance
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Rohit Arora, CEO of Biz2Credit, is one of America’s top experts in small business lending and the use of FinTech […]
How to Identify Your Target Market
Guest Article To be able to grow any business, you have to market the product or service to a particular target audience. Without narrowing your focus to a specific customer, you miss the opportunity to be viewed as a specialist or worse spend marketing dollars trying to reach a huge audience and not make much […]
Small Business Holiday Checklist: Prepping for Q4 Sales
While we’re still a few weeks away from putting up the Christmas tree and holiday decorations, now is the ideal time to make sure your small business is set up and ready for the biggest shopping season of the year. Most businesses — especially those in retail — significantly add to their bottom line in […]
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