As time rushes past, we are witnessing the world of digital marketing skyrocket into one of the most beneficial assets to a business’s success. The realm of social media has grown exponentially in the last 10 years and is now one of the most fruitful options a business can employ in the marketing world. The […]
End of Summer Checklist for Your Small Business
The end of summer is an ideal time for business owners to take a moment and reassess their business operations. Hopefully, you got away and took a vacation this past few months but now it’s time to get back to business. As small business owners, we have two key considerations when it comes to purchasing […]
Who is On #SmallBizChat September 2015
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
How to Use Loyalty to Quadruple Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Misty Young, the @Restaurant_Lady. Misty Young is the owner of Squeeze In, a privately owned Lake Tahoe, California-based restaurant chain known for […]
Four Old-School Ways To Boost Your Productivity
Ever wonder how you can boost your productivity? Chances are the answer is yes. Boosting your productivity would make it possible for you to achieve your goals in record-breaking time. The entire idea of record-breaking goal achievement is perfectly encapsulated in The 12 Week Year which introduced the idea of getting goals done in 12 […]
Planning Your Exit Strategy
Selling your business, transferring it to your kids or getting acquired by a Fortune 500 company might be the furthest thing from your mind if you only recently started your business, but it’s never too early to think about your exit strategy. Steven Covey famously wrote, “Begin with the end in mind,” and he was […]
Intellectual Property and its Importance for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @EvansIPLaw. Andrea H. Evans, Esq. is the founder of Evans IP Law, a Maryland-based law firm specializing patent, trademark and copyright law. […]
6 Common Email Newsletter Mistakes to Avoid
It’s no secret that sending out regular email newsletters can help drive repeat business. It can also deliver better returns on your marketing investment, encourage your customers to generate referrals and attract new customers. It has a more personal touch than a Facebook status update. Email has become an essential marketing tool. In order for […]
Is Your Credit Card Processing System EMV Compliant?
You may not pay much attention to your merchant card services account in your small business, but here’s why you should immediately: On October 1, 2015, all businesses that accept credit cards must have systems that accept EMV chip credit cards. EMV stands for Europay, Mastercard and Visa, the three credit card companies that initially […]
The Importance of Organic, Quality Content for your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @JDSaunders. John D. Saunders is the Founder and CEO of 5four Digital Marketing, an innovative digital marketing firm specializing in web design, […]
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