A mentor should have the passion and commitment to teach someone else and oversee their development and growth. A mentor should also have all the necessary skills to be able to train, or effectively teach, new skills and pass on knowledge to an employee or someone outside the company. Mentors should also be able to […]
Is it Time to Reinvent Your Small Business?
It’s easy to keep chugging along in your business, not really paying attention to the state of things, until something big happens. Maybe your biggest client leaves, creating a hole in your income. Or you get sick, and there’s no one else to run your business. Sometimes it’s something less catastrophic that gives you reason […]
How to Leverage Periscope for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @KimGarst. Kim Garst is the Co-Founder and CEO of Boom! Social Media Marketing, a leading digital marketing firm that specializes in teaching […]
Who Is On #SmallBizChat August 2015
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
5 Ways to Increase Social Shares for Your Blog
We all spend a lot of time developing content but if you can’t get anyone to share it in order to drive traffic back to your website, it could all be a waste of time. If you want to get people to share you latest blog posts you must understand why people hit “like” or […]
How To Find Out Where Your Customers Are Online
Customers are the lifeblood of your small business. Finding out where your customers are online is also a crucial part of your efforts to build your business. There are many ways to raise your profile with potential customers, but too many business owners waste a lot of time using five or more social media sites […]
Content Marketing & Social Media for Small Businesses
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @TedRubin. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Many people in the social media world know Ted […]
How and When to Protect Your Intellectual Property in Your Small Business
Every business starts out from an idea. No matter where you are in the stage of solidifying your business idea or executing your business plan, intellectual property is a substantial part of the plan and you want to timely and correctly protect this valuable asset, especially as you try to get your endeavor off the […]
How to Develop Content if You Hate Writing
We tend to think of content, or content marketing, in terms of words. We know we need to create how-to articles, listicles (a numbered or bullet-pointed list) and informative blog posts in the hopes that readers will latch onto them, become fans of our brands and eventually buy from us. But what happens if you […]
Facebook for Small Businesses
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @MariSmith. Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on […]
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