Guest Article Launching and managing an ecommerce business can be incredibly rewarding – from a financial and personal standpoint. Thanks to eBay, the barriers to business entry are lower than ever, and if you sell the right products and market your wares effectively, you can succeed. But it’s not as simple as just opening an […]
What Should You Be Measuring in Your Small Business?
Have you asked yourself this question lately – “Is my business growing?” Many small business owners – even those with good sales volume, could not without a doubt answer that question. The reason is that you are not looking at the key numbers in your business to track and measure success. Before you go one […]
How to Prepare Your Small Business for Salespeople
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @JillKonrath. Jill Konrath is the author of the new book, #AgileSelling, which will be out next week. It’s all about how […]
What is the Best Structure for Your Small Business?
Guest Article Choosing a business structure can be unnerving for the new business owner. After all, your business structure affects how you pay your taxes, how you pay yourself, and how much paperwork you have to deal with. Two of the most popular legal structures for small businesses are the LLC (Limited Liability Company) and […]
How to Create Great How-To Videos for Your Small Business
Video is hot online, YouTube is the second highest search engine on the internet, so you need to figure how to incorporate original video content into your content marketing strategy. How-to videos are most popular among video searches. So, how do you create a great how-to video for your small business? As a former TV producer in my past career […]
10 Do’s & Don’ts for Small Business Owners on Google+
Guest Article Over its nearly 3 years of existence, Google’s social platform has exceeded earlier expectations and has now become a respected partner in the digital arena. So the question becomes how do you buddy up to this social giant and improve your social visibility in the online space? Here are 10 strategies any brand […]
#SmallBizChat Live Comes to NYC for National Small Business Week
I’m so excited to celebrate the Small Business Administration’s 2014 National Small Business Week. It starts today and continues virtually and in cities around the country. At part of the festivities, I’m hosting a special webcast event. I’m bringing my weekly Tweetchat #SmallBizChat to New York City as a live video interview talk show. During my […]
How to Produce Outrageous Results for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @danwaldo. Dan Waldschmidt is an international business strategist, speaker, author, and extreme athlete. His consulting firm solves complex marketing and […]
Are You Thinking of Changing Your Small Business Online Identity?
Sponsored Post Selecting an appropriate domain name is important in building a business online presence. Some say, you should check if the URL is available before you even decide on a name for your business. But if you are already in business, chances are you already have a website and a brand. Earlier this year, […]
4 Ways to Kickstart Your Small Business Marketing Efforts Now
All too often small businesses slash marketing budgets when funds get tight. However, finding and attracting the right customers is fundamental to business growth. Marketing your small business doesn’t have to be difficult but it certainly takes some planning. As we approach the third quarter of the year, I’m going to share 4 ways to […]
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