The Internet has opened up a whole new field of dreams for aspiring writers trying to make a personal connection with interested readers; only the “if you build it, they will come” mantra doesn’t necessarily apply on the blogging circuit. It goes without saying that to be a homerun blog post, your blog article must […]
How Small Businesses Leverage LinkedIn
There’s nothing better than a warm lead when you’re trying to sell something. One of the best places to generate warm leads is by using LinkedIn. 75% of all professionals in the U.S. have a LinkedIn profile. Even if you aren’t connected to someone, joining LinkedIn groups can help you connect with leads and business […]
How To Get Your Idea Onto Store Shelves
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Steve Greenberg. Steve is a product scout, the author of Gadget Nation and the co-host of Food Network’s Invention Hunters. You can […]
How to Harness the Power of Storytelling for Your Small Business
For the holidays, we like to do something special on succeedasyourownboss.com, since we take a break from #Smallbizchat for the Thanksgiving holiday. This year, I had a wonderful opportunity to have a conversation with CEO and legendary Hollywood Producer Peter Guber, author of the new book TELL TO WIN. Guber has long relied on purposeful story […]
What’s in YOUR Business Plan?
You’re a smart, savvy business owner. You’re making a profit – even in these tough times. But you’re looking at other business contacts around you – especially on the Internet. You see that they seem to be earning more than you do – almost effortlessly. Why is that? They have a plan, man! Yup. Folks […]
7 Best Google+ Tips to Promote Your Small Business
Google+ is quickly becoming a critical asset to anyone’s social media marketing strategy. Why? Well, because Google, the world’s #1 search engine, owns it and they are prioritizing content shared on the platform in search results. With over 250 million users and the fact that all Gmail users must now have a Google+ profile too, […]
How to Leverage The New Rules of Small Business Marketing
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Barbara Findlay Schenck @bizstrong about the new rules for marketing to screen-connected customers. Barbara helps entrepreneurs plan, brand, market, and sell their […]
Funding Rebuilding for Hurricanes
As the cleanup begins along the east coast after the destruction left by Hurricane Sandy, residents hit hardest in areas of New York and New Jersey begin to calculate the damage that has been done. Hurricane Sandy is now officially listed as the biggest hurricane to have formed in the Atlantic Basin. Some media sources […]
6 Ways You Can Use Pinterest to Grow Your Small Business
It’s clear that social sharing is now a common factor in online marketing for small businesses. But it’s not about blogs and written content, Pinterest allows users to “pin” images and video to a virtual bulletin board, which can be shared or pinned. It is important to pin images to your board that are compelling enough […]
How to Develop a Mobile App for Your Small Business
Sponsored Post Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Michael Annichine – @MetroMeVIP, a seasoned entrepreneur with over 20 years’ experience developing businesses. Michael is currently the CEO […]
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