Lights, camera, action! Welcome to the thrilling world of video SEO, where small business owners can unleash the power of engaging videos to skyrocket their online presence. With the digital landscape constantly evolving, it’s time to embrace video marketing and make a lasting impression on your audience. I’ve been covering this topic all month, so […]
The SmallBizChat Podcast: Protecting Your Business Assets for Future Generations with Tracey L. Gordon
Tracey Gordon has served as a pillar of change for Philadelphian constituents for over 20 years. Her organizing and legislative success as a block captain and committeewoman in her modest Southwest Philadelphia neighborhood have propelled her from the ranks of local grassroots leadership and advocacy to an established city-wide activist. Now she serves at Philadelphia’s […]
April 2023 #SmallBizChat: How to Make Your Marketing Joyful and High Touch Selling in a High-tech World
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
Instagram Reels vs TikTok: Which Is Better for 2023 Video Marketing?
Video is hot right now, and I know many small business owners are eager to dive in. Last time, I covered the ‘what,’ sharing 10 video marketing ideas you can try. Today let’s tackle the ‘where.’ One of the questions I have been getting recently is whether small businesses should use Instagram Reels or TikTok. […]
The SmallBizChat Podcast: Franchising Forward with Your Small Business with Christy Ford
Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a […]
10 Video Marketing Ideas to Build Customer Relationships
As a small business owner, building strong relationships with your customers is essential to your success. You need to connect with your customers, establish trust and credibility, and showcase your products or services. One powerful tool you can use to achieve these goals is video. Below I share 10 video marketing ideas to help you […]
The SmallBizChat Podcast: Behavioral Economics – Why Your Customer Does What They Do – with Melina Palmer
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities and […]
12 Reasons to Use Video Marketing in Your Small Business
In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that’s proven highly effective is video marketing. I’ve seen incredible results using video marketing, and I’ve been encouraging more small businesses to try it, too (for example, listen to my 2022 podcast, Demystifying TikTok). If […]
The SmallBizChat Podcast: Hit It & Quit It with Brian Johnson, Christine Noh & Jy Maze
Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his […]
The Art of Successful Lead Follow-Up: Tips and Tricks
As a small business owner, you know that generating leads is only the first step in the sales process. Following up is essential to turn them into paying customers. Lead follow-up is often neglected, yet it’s critical to converting leads into sales. This article will discuss why lead follow-up is important, different follow-up methods, and […]
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