In my last article, I started a two-part series on working with micro-influencers and why it’s so beneficial for small business owners to do so. We learned that: Micro-influencers are people with 1,000 to 100,000 followers on a social media platform who create content for a targeted niche audience. If your niche audience aligns, micro-influencers […]
The SmallBizChat Podcast: Hit It and Quit It with Laurie Barkman, Zachary Green, and Rebecca Monet
Three of my favorite guest experts – Laurie Barkman, Zachary Green, and Rebecca Monet – join me all at once for a fun, lighthearted, rapid-fire round of my favorite business questions. We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners. Listen to the […]
August 2022 #SmallBizChat: Converting LinkedIn Connections to Conversations
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
How to Work with Micro-Influencers
Eighty percent of marketers say influencer marketing is effective, and 89 percent say it works just as well (if not better) than other marketing channels. Seventy-one percent of marketers say the quality of customers and traffic from influencer marketing is better than other sources. This post is part one of a two-part series on how […]
The SmallBizChat Podcast: How to Get Started in the World of Franchising with Rebecca Monet
Rebecca Monet is CEO and chief scientist of Zorakle Profiles and co-host of The Franchise Woman podcast Where Passion & Purpose Collide. Rebecca has been in the franchise consulting and psychometric assessment business since 1993. Known for her uncanny ability to draw performance correlations, she is fascinated with neurology, neuroeconomics, and human performance as it […]
14 Steps to Effective Sales Outreach Strategy
There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must: Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]
The SmallBizChat Podcast: Becoming an Entrepreneurial Warrior with Zachary Green
Zachary Green’s experiences in the Marine Corps shaped his destiny. His time in the military, then as a firefighter, gave him the resourcefulness, integrity, and grit to become a highly successful entrepreneur and best-selling author. Taking risks, trusting himself, and never letting go of his dreams drove him to create, produce, market, and sell a […]
10 Tips to Creating an Effective Content Calendar
A content calendar is an easy way to preserve your most scarce resource as a business owner: your time. It is an effective tool for coordinating content creation and helps you manage your weekly workload into clear, manageable assignments. The key is to create content ahead of time to give yourself time to do it […]
The SmallBizChat Podcast: How to Build a Business Transition Plan with Laurie Barkman
Laurie Barkman is the founder and CEO of SmallDotBig LLC, a strategy advisory firm for business owners to maximize the value of their company anticipating a future ownership transition. Additionally, she is a Partner with Stony Hill Advisors, an M&A firm representing companies on the buy-side or sell-side of transactions. During her 25+ year career, […]
How to Prepare Your Small Business for a Recession
Right now, talk about a recession is growing. A CNBC survey of CFOs found that 68 percent believe a recession will happen during the first half of 2023. Meanwhile, consumers getting squeezed at the grocery store and gas pump say the recession is already here. Talk like this tends to bring about fear in small […]
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