Customer value is the perception of worth that a customer sees in your product or service. It involves a mental calculation where customers consider the benefits they get from buying/using your product, the costs, and the comparison of other possible alternatives. Often customers do these calculations unknowingly, but the result is experienced in a real […]
The SmallBizChat Podcast: Effective Content Marketing Strategies with Carolyn Crummey
Carolyn Crummey is a small business advisor and digital marketing expert with over three decades of experience in starting, managing, and running a successful business. She is the owner of VirTasktic, a boutique marketing agency that provides bespoke marketing services. She helps entrepreneurs and small-to-midsize companies improve their marketing strategy, business efficiency, increase online visibility. […]
Best Grant and Funding Resources for Women Business Owners
This month is Women’s History Month, an important time to reflect on the progress that women business owners have made, and the challenges that persist. The past two years have posed incredible challenges for small businesses, especially women-owned small businesses. As female entrepreneurs continue to work to recover and maintain their businesses’ critical roles as […]
March 2022 #SmallBizChat: How Writing a Book and Speaking Can Scale Your Business
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
The SmallBizChat Podcast: Tax Filing Tips with Lynnette Khalfani-Cox
Lynnette Khalfani-Cox—The Money Coach—is a finance expert, author, and television and radio personality. She is an award-winning financial news journalist and former Wall Street Journal reporter for CNBC. Lynnette has been featured in many publications, including USA Post Today, The Washington Post, and The New York Times. She is a regular guest on CNN, Fox […]
How to Use Social Media to Convert Sales Part 2
In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]
The SmallBizChat Podcast: Local Marketing Strategies with Brian Ostrovsky
Brian Ostrovsky is the Founder and CEO of Locable, a web platform that helps community organizations, businesses, and nonprofits with local marketing, collaboration, and cross-promotion. As a marketing strategist and business technologist, Brian uses his passion for technology to help build communities and promote local businesses. He holds a Bachelor of Arts degree in Business […]
How to Use Social Media to Convert Sales Part 1
Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]
The SmallBizChat Podcast: Managing the Stress of Building a Business with Michelle Rosenthal
Michelle Rosenthal is a keynote speaker, author, and mental health advocate as well as the Trauma/PTSD Recovery Specialist and Program Designer at My Trauma Coach. She has written various books on trauma and recovery and is an award-winning PTSD blogger. She is a certified professional coach, board-certified hypnotist, and the Master Practitioner of NLP. As […]
Ultimate Guide to Online Reviews for Your Small Business
Online reviews help your business build trust and credibility, which are critical factors in the customer decision-making process. Online reviews also help drive traffic to your website or retail store, which is key for any successful business. What other people have to say about your business carries more weight than what you have to say […]
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