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The SmallBizChat Podcast: Effective Content Marketing Strategies with Carolyn Crummey

March 24, 2022 By Melinda Emerson Leave a Comment

The SmallBiz Chat Podcast: Effective Content Marketing Strategies with Carolyn Crummey Featured Image

Carolyn Crummey is a small business advisor and digital marketing expert with over three decades of experience in starting, managing, and running a successful business. She is the owner of VirTasktic, a boutique marketing agency that provides bespoke marketing services. She helps entrepreneurs and small-to-midsize companies improve their marketing strategy, business efficiency, increase online visibility. […]

Filed Under: The SmallBizChat Podcast Tagged With: best content channels, content marketing strategies, content marketing strategy, small business content marketing, video conversions

Best Grant and Funding Resources for Women Business Owners

March 21, 2022 By Melinda Emerson Leave a Comment

Best Grant and Funding Resources for Women Business Owners Open Graph

This month is Women’s History Month, an important time to reflect on the progress that women business owners have made, and the challenges that persist.  The past two years have posed incredible challenges for small businesses, especially women-owned small businesses. As female entrepreneurs continue to work to recover and maintain their businesses’ critical roles as […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: grant application, small business grants, women business owners, women entrepreneurship, Women’s History Month

March 2022 #SmallBizChat: How Writing a Book and Speaking Can Scale Your Business

March 17, 2022 By Melinda Emerson Leave a Comment

March 2022 #SmallBizChat: How Writing a Book and Speaking Can Scale Your Business Open Graph

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: becoming an author, black women businesses, Grow Your Business Through Speaking, power of public speaking, writing a book

The SmallBizChat Podcast: Tax Filing Tips with Lynnette Khalfani-Cox

March 17, 2022 By Melinda Emerson Leave a Comment

Tax Filing Tips with Lynnette Khalfani-Cox Featured Image

Lynnette Khalfani-Cox—The Money Coach—is a finance expert, author, and television and radio personality. She is an award-winning financial news journalist and former Wall Street Journal reporter for CNBC. Lynnette has been featured in many publications, including USA Post Today, The Washington Post, and The New York Times. She is a regular guest on CNN, Fox […]

Filed Under: The SmallBizChat Podcast Tagged With: personal and business tax deadlines, reduce your tax bill for 2022, tax deadlines, tax mistakes, use your tax refund

How to Use Social Media to Convert Sales Part 2

March 14, 2022 By Melinda Emerson Leave a Comment

How to Use Social Media to Convert Sales Part 2 Open Graph

In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: LinkedIn Ads, LinkedIn Learning, LinkedIn posts, pinterest, social media conversions, Twitter Ads

The SmallBizChat Podcast: Local Marketing Strategies with Brian Ostrovsky

March 10, 2022 By Melinda Emerson Leave a Comment

Local Marketing Strategies with Brian Ostrovsky Featured Image

Brian Ostrovsky is the Founder and CEO of Locable, a web platform that helps community organizations, businesses, and nonprofits with local marketing, collaboration, and cross-promotion. As a marketing strategist and business technologist, Brian uses his passion for technology to help build communities and promote local businesses. He holds a Bachelor of Arts degree in Business […]

Filed Under: The SmallBizChat Podcast Tagged With: geotargeting advertising, improve your local SEO, Local Marketing, local marketing mistakes, power of local marketing, take advantage of local search results

How to Use Social Media to Convert Sales Part 1

March 7, 2022 By Melinda Emerson Leave a Comment

How to Use Social Media to Convert Sales Part 1 Featured Image

Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: affiliate shopping, sell through Instagram, sell through posts, Selling on Facebook, use social media to convert sales

The SmallBizChat Podcast: Managing the Stress of Building a Business with Michelle Rosenthal

March 3, 2022 By Melinda Emerson Leave a Comment

Managing the Stress of Building a Business with Michelle Rosenthal social image

Michelle Rosenthal is a keynote speaker, author, and mental health advocate as well as the Trauma/PTSD Recovery Specialist and Program Designer at My Trauma Coach. She has written various books on trauma and recovery and is an award-winning PTSD blogger. She is a certified professional coach, board-certified hypnotist, and the Master Practitioner of NLP. As […]

Filed Under: The SmallBizChat Podcast Tagged With: chronic stress, effectively manage stress, managing stress, mindfulness, running a business, stress triggers

Ultimate Guide to Online Reviews for Your Small Business

March 1, 2022 By Melinda Emerson Leave a Comment

Ultimate Guide to Online Reviews for Your Small Business OG

Online reviews help your business build trust and credibility, which are critical factors in the customer decision-making process. Online reviews also help drive traffic to your website or retail store, which is key for any successful business. What other people have to say about your business carries more weight than what you have to say […]

Filed Under: Customer Service, Grow Your Business Tagged With: ask customers for reviews, customer reviews, getting customer reviews, happy customers, review sites

How to Retain Customers More Effectively in 2022

February 28, 2022 By Melinda Emerson Leave a Comment

How to Retain Customers More Effectively in 2022 Featured Image

What’s better than acquiring one new customer? I’ll give you one guess: it’s retaining one! That’s why I am writing today about how to retain customers more effectively in 2022.  Why You Need to Retain Customers Your existing customers are the most valuable asset in your business. Why? While a new lead is 5-25 percent […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer retention, Customer satisfaction, email marketing campaigns, encourage repeat purchase, retaining customers

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
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Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

50 Best Free Apps for Small Business Owners

Running a small business requires wearing multiple hats—operations, marketing, finance, customer service, and more. Fortunately, there’s a wide range of free tools that can help you streamline your processes, increase productivity, and save money. Whether you’re a solopreneur or managing a growing team, these 50 best free apps for small business owners are powerful, practical, […]

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