What is Brand Awareness? Brand awareness is the degree of familiarity that your brand enjoys among your target audience. Let’s say your brand is associated with e-commerce. When your target audience wants to buy something online, would your brand be at the top of their mind? If yes, then your efforts to grow your brand […]
10 Best Small Business Podcasts of 2021
It’s hard to believe it, but it has been over two years since I started the #SmallBizChat Podcast, back in October 2019. As I said when we originally announced the podcast, “This podcast will be a way for you to learn even more about what I believe it takes to be successful in business.” And […]
The SmallBizChat Podcast: Failing Does Not Mean You’re a Failure
As solopreneurs and small business owners, it’s easy to identify ourselves based on the successes – and failures – of our business. As the leader – the public face – for our organizations, when our business hits a rough patch, our team makes a mistake, or we lose a client, we often internalize our business […]
New Year, New Motivation to Support Small Businesses
Though things have gotten better in regard to the impact the COVID-19 pandemic has had on the U.S. economy, many of your favorite small businesses are still trying to recover from the last two years while facing new pressures like inflation, increasing fuel costs, and endless supply chain issues. And now, there’s a new variant […]
12 Best Small Business Blogs of 2021
2021 is almost in the books, and as I suggest to all small business owners, now is a good time to look at your metrics for the year as you set goals for the new year. As I was doing my annual review, I stopped to look at my highest-performing blogs from 2021. This list […]
December 2021 #SmallBizChat: How to Build Relationships on Video that Drive Sales and Grow Your Solo Business
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
The SmallBizChat Podcast: Disrupt Your Competition Through Customer Amazement with Shep Hyken
Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee’s, American Express, American Red Cross, and Georgia Oilman’s Association to help them build loyal relationships with their customers as well as their […]
How Startup Teams Can Build a Successful Hybrid Workplace
If your team is seeking work flexibility, ask yourself the following: “Is my team ready for hybrid work?” The way we work has dramatically changed since the start of the pandemic. From temporarily stopping operations to shifting to a remote working model, companies came across many challenges. But, unfortunately, it turned out that lots of […]
Top 30 Online Sales Tools for 2022
Sales are hard. While the human element will never be removed from sales, there are so many online sales tools that make selling a lot easier. Learning your best keywords, lead generation, leveraging a CRM system, competitive analysis, or gathering data from other successful Facebook ads… there are many tech tools and services that can […]
The SmallBizChat Podcast: Creating a Marketing Engine with John Jantsch
John Jantsch is a marketing consultant, speaker, and the author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide as well as his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. John is the Founder of the Duct Tape Marketing Consulting Network, which trains and licenses independent […]
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