Let’s be real. Growing a small business is no easy endeavor. The same holds true for local SEO and ranking a business in Google’s search results. Increased competition, dynamic algorithm changes, and ever-evolving SEO best practices can make search engine marketing for SMBs a part-time job in itself. Fortunately, there are several ways in which […]
Do You Have a Website Built for Conversion?
Getting traffic to your website is one task, but getting those visitors to convert into customers is yet another. If you’re seeing a decent amount of website traffic, but aren’t getting the sales you want, you need to examine how your website is built. Consider the following questions and tweak your website strategy accordingly. Your […]
The SmallBizChat Podcast: Ode to Kobe
Kobe Bryant may be known for his athletic abilities, but the truth is that beyond his basketball skills, Kobe had notable strengths in the areas of business and leadership. As someone who has lived in Philadelphia for several years and worked as a television producer in the area, I have a lot of memories related […]
February 2020 #SmallBizChat: Getting Ready for 2020 Taxes, Become a Women of More and Building a Successful Affiliate Deal
#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]
7 Important Considerations in Running Highly Effective Real-time Meetings
Running remote meetings is now a way of life in business. With it becoming increasingly likely that teams are spread out across locations and time zones, with some members office-based but others working remotely, the reality is that these types of meetings, rather than the face-to-face, round-a-table kind, are becoming the norm. And like any […]
4 Ways to Ensure the Consistent Quality in Your Small Business
High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue. Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]
The SmallBizChat Podcast: When You Hate Your Business
Starting your business can be an exciting, exhilarating adventure. In the beginning, you spend your time networking, building rapport, learning new skills, and creating your products or services that customers will love. But over time, as your business begins to evolve and grow and your responsibilities begin to increase – so does your levels of […]
6 SEO Tips for Start-ups and Small Businesses
You may not realize it, but there are actually several reasons why you will want to consider making use of SEO for your small business. By ensuring that you know exactly what you are doing, you can make the most out of your SEO endeavor, and this is something that any smaller business can benefit […]
Protecting Your Intellectual Property Is More Important than Ever
When you see or hear the abbreviation “IP,” it stands for Intellectual Property. IP is a key asset in a small business. Simply put, intellectual property is the ownership of concepts, processes, and ideas, as opposed to physical property which characterizes a tangible asset. IP is fast becoming the major delineator among business owners who […]
The SmallBizChat Podcast: Growing Your Business with a Virtual Assistant with Carole Copeland Thomas
Carole Copeland Thomas is an esteemed speaker, trainer, executive coach, and global thought leader specializing in issues impacting the ever-changing global marketplace, as well as topics such as multiculturalism and empowerment. A business owner for over thirty years, Carole has shared her expertise with companies like Verizon, SHRM, and the Federal Highway Administration, and she […]
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