What Can a Small Business Write a Press Release About? Something new or newsworthy about your product, service, business or related event. Sometimes you can hang a release on a trend, or an upcoming holiday or season, but events are easiest to get publicity for. Make it about what a targeted publication or blog’s readers […]
How to Get Your Product on TV in 2013
Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]
How to Choose Your Small Business Target Audience and Find Them Online
No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]
5 Ways to Ensure Small Business Success on YouTube
Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]
Should You Raise Prices in Your Small Business in 2013?
Over at my new site TheSelfEmployed, I naturally hear from a lot of solopreneurs. And by the same token, because my weekly USA TODAY column is called Ask an Expert, I also necessarily hear from a lot of other, bigger businesses. Yet, no matter what size the business, everyone seems to have one thing on […]
How to Teach Your Kids Entrepreneurship in 2013
As a young girl, I grew up in an entrepreneurial home. Over time, I was given the opportunity to do work for my Dad and Grandpa (both business owners), and in so doing gained confidence and many business and life skills and even earned enough money to pay for a month-long trip I took to […]
How to be a Successful Home-Based Business Owner
Running your own business from the confines of your home may seem like a dream come true. With its flexibility, freedom, and unlimited earning potential – what else could you ask for? But for those of you who haven’t navigated the uncharted waters of working from home, it can be bring about real challenges, that […]
Successful Collaboration with a Virtual Team
Clear and frequent communication is the secret of success when it comes to working with a virtual team. Millions of small business owners rely on freelance talent based around the world. Talent sites such as Elance.com make it easy to find the perfect person to complete a project within your budget and schedule. But, it […]
5 Things You Should Measure in Your Small Business in 2013
There are a lot of numbers in a small business. Most entrepreneurs do a lousy job of reviewing their financial statements while trying to manage their business. However, numbers are a very powerful tool in business to measure results against your goals. Here are 5 things that need to be measured in your business: 1 . […]
5 Easy Ways To Improve Your Small Business Cash Flow Now
Whether the economy stinks or not, there will always be small businesses that are struggling along chasing the ever elusive cash flow. It’s a universal problem that gets aggravated with the cycles of the economy. Some small businesses can survive a downturn in cash flow, but many will wither and die because they wait too […]