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You are here: Home / Archives for Branding & Marketing

Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads

November 2, 2020 By Melinda Emerson Leave a Comment

Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads Featured Image

With the holidays fast approaching, small businesses are looking to take advantage of the many ways they can boost their holiday sales. There are a number of holiday sales strategies to help improve sales. Today, let’s talk about how you can boost sales with PPC and Social Media Ads Understanding the Two Popular Types of […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: holiday sales, holiday sales strategy, holiday season, PPC, social media advertising

9 Hacks to Sell More with Social Media Advertising

October 26, 2020 By Melinda Emerson Leave a Comment

9 Hacks to Sell More with Social Media Advertising Open Graph

Once upon a time, social media was used only for connecting with friends and family. But these days, social media has become a real game-changer. If you are looking to boost sales in your business, whether B2C or B2B, these 9 hacks will help you sell more with social media advertising. Social media marketing is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Facebook ads, Facebook Advertising campaign, Instagram ads, Youtube ad format, YouTube marketing

How to Look Great on Your Next Zoom Presentation

October 20, 2020 By Melinda Emerson Leave a Comment

How to Look Great on Your Next Zoom Presentation OPEN GRAPH

SPONSORED POST The day of a big presentation has always been stressful, and this new 2020 world we’re navigating has only added to our collective anxiety. Suddenly, your living room is taking center stage, and it seems like you have to be some sort of tech genius to make sure your coworkers or audience can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: dedicated workspace, proper office equipment, virtual presentation, virtual presentation-prep checklist, working from home

5 Reasons Why Businesses Need SEO

October 27, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Businesses Need SEO Featured image

You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: link building, marketing strategies, search engine optimization, seo strategies, small business, visibility on search engines

Content Marketing for your Small Business

October 11, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Phil Gerbyshak @PhilGerb. Phil Gerbyshak is a speaker who never holds a back and leaves it all on the stage, energizing and […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @PhilGerb, content marketing, SmallBizChat

Are You Focused on Your Follow-up?

May 23, 2011 By Melinda Emerson 2 Comments

The choice to succeed as your own business is an exhilarating concept, and it comes with a price tag. There are  endless  responsibilities and tasks that must be taken care of and all of the pressure is on you.  To choose to succeed as your own boss, it is absolutely vital you prime your network […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Customer Service Tagged With: business success, fast follow-up, follow-up, melinda emerson, networking, smallbizlady

3 Strategies to Help Increase B2B Sales

October 12, 2020 By Melinda Emerson Leave a Comment

3 Strategies to Help Increase B2B Sales Featured Image

I get it. Increasing your B2B sales can be a real challenge. It’s not like B2C, where you have a plethora of effective tools and strategies. But it certainly can be done… if you use the right strategies! Here are three you can actively invest your time and resources in to help increase your B2B […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: B2B marketers, B2B sales, B2B sales strategy, B2B sales tool, social media as a sales tool

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

Optimize Your Website to Win, Grow, and Retain Customers OG

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

6 Strategies to Help You Increase Online Sales

October 5, 2020 By Melinda Emerson Leave a Comment

6 Strategies to Help You Increase Online Sales Open Graph

Are you a small business owner with an ecommerce business or who offers services through your website? Do you want to know how you can build a profitable sales pipeline and increase online sales? If the answer to both the questions is yes, you’ve come to the right place. In this article, we’ll share six […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing strategies, ecommerce business, effective landing pages, organic traffic, website visitors

Ways to Find a Unique Selling Proposition for Your Small Business

September 28, 2020 By Melinda Emerson Leave a Comment

Ways to Find a Unique Selling Proposition for Your Small Business OG

Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors.  This is where your unique selling proposition comes into play. It’s about looking […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promise, brand story, competition, competitive advantage, develop your unique selling proposition, set apart your small business

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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