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You are here: Home / Archives for Branding & Marketing

How Small Businesses Can Successfully Use YouTube Ads to Boost Sales

November 23, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Successfully Use YouTube Ads to Boost Sales OG

If you think YouTube is only a video-sharing platform you’re mistaken; it’s the second most popular website in the world after Google. The platform is so popular and engaging that you simply can’t afford to ignore it from inclusion in your online marketing strategy. A whopping 48% of marketers invest in YouTube ads. And it […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Advertising on YouTube, generate more conversions with YouTube ads, paid marketing on YouTube, paid social media marketing strategy, youtube for business, YouTube marketing

3 Steps to Successful Customer Experience for Your Small Business

November 17, 2020 By Melinda Emerson Leave a Comment

3 Steps to Successful Customer Experience for your Small Business Featured Image

This year has caused many paradigm shifts in the world of business. Companies have struggled to keep up with a rapidly changing marketplace, and none more so than small businesses. Business owners have had to rapidly adapt their business models to an eCommerce-dependent consumer base, and with a limited budget, small businesses are more vulnerable […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: creating customer experiences, customer experience strategy, customer experience team, customer service in small business, omnichannel management tools

How Small Businesses Can Sell More Using Facebook and Instagram Ads

November 16, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Sell More Using Facebook and Instagram Ads OG

When it comes to paid social media ads, where should you invest your resources? The answer is where your target audience is hanging out! Facebook and Instagram are the two popular social networking sites and are used by 69% and 37% of the US adult population respectively. This means that odds are a good portion […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Facebook ads, Instagram ads, paid social media ads, paid social media marketing strategy, social media advertising

TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]

November 10, 2020 By Melinda Emerson 2 Comments

TikTok vs. Snapchat_ which one is better for marketing_ [Infographic] Open Graph

Social media marketing is currently an easy and cost-effective means of reaching out to new customers and increasing your sales. It’s particularly important when you’re facing a global crisis such as the COVID-19 pandemic. In other words, the less physical presence you need, the better. Social media marketing allows you to reach out to countless […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Increasing Your Online Sales, snapchat, social media marketing, social media platform, TikTok

How Small Businesses Can Successfully Use Google Ads to Sell More

November 9, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Successfully Use Google Ads to Sell More OPEN GRAPH

If you are a small business looking to generate leads, boost sales, and drive visitors to your sites or stores, Google Ads is an investment you’ll want to consider.  Google accounts for 36.3% of total ad spend in the US which is higher than Facebook (only 19.3%). And as you can see from the graph, […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Google Ads for Small Business, google adwords, how Google Ads work, promote local small business, use Google Ads

Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads

November 2, 2020 By Melinda Emerson Leave a Comment

Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads Featured Image

With the holidays fast approaching, small businesses are looking to take advantage of the many ways they can boost their holiday sales. There are a number of holiday sales strategies to help improve sales. Today, let’s talk about how you can boost sales with PPC and Social Media Ads Understanding the Two Popular Types of […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: holiday sales, holiday sales strategy, holiday season, PPC, social media advertising

9 Hacks to Sell More with Social Media Advertising

October 26, 2020 By Melinda Emerson Leave a Comment

9 Hacks to Sell More with Social Media Advertising Open Graph

Once upon a time, social media was used only for connecting with friends and family. But these days, social media has become a real game-changer. If you are looking to boost sales in your business, whether B2C or B2B, these 9 hacks will help you sell more with social media advertising. Social media marketing is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Facebook ads, Facebook Advertising campaign, Instagram ads, Youtube ad format, YouTube marketing

How to Look Great on Your Next Zoom Presentation

October 20, 2020 By Melinda Emerson Leave a Comment

How to Look Great on Your Next Zoom Presentation OPEN GRAPH

SPONSORED POST The day of a big presentation has always been stressful, and this new 2020 world we’re navigating has only added to our collective anxiety. Suddenly, your living room is taking center stage, and it seems like you have to be some sort of tech genius to make sure your coworkers or audience can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: dedicated workspace, proper office equipment, virtual presentation, virtual presentation-prep checklist, working from home

5 Reasons Why Businesses Need SEO

October 27, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Businesses Need SEO Featured image

You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: link building, marketing strategies, search engine optimization, seo strategies, small business, visibility on search engines

Content Marketing for your Small Business

October 11, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Phil Gerbyshak @PhilGerb. Phil Gerbyshak is a speaker who never holds a back and leaves it all on the stage, energizing and […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @PhilGerb, content marketing, SmallBizChat

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Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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