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You are here: Home / Archives for Branding & Marketing

Are You Focused on Your Follow-up?

May 23, 2011 By Melinda Emerson 2 Comments

The choice to succeed as your own business is an exhilarating concept, and it comes with a price tag. There are  endless  responsibilities and tasks that must be taken care of and all of the pressure is on you.  To choose to succeed as your own boss, it is absolutely vital you prime your network […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Customer Service Tagged With: business success, fast follow-up, follow-up, melinda emerson, networking, smallbizlady

3 Strategies to Help Increase B2B Sales

October 12, 2020 By Melinda Emerson Leave a Comment

I get it. Increasing your B2B sales can be a real challenge. It’s not like B2C, where you have a plethora of effective tools and strategies. But it certainly can be done… if you use the right strategies! Here are three you can actively invest your time and resources in to help increase your B2B […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: B2B marketers, B2B sales, B2B sales strategy, B2B sales tool, social media as a sales tool

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

6 Strategies to Help You Increase Online Sales

October 5, 2020 By Melinda Emerson Leave a Comment

Are you a small business owner with an ecommerce business or who offers services through your website? Do you want to know how you can build a profitable sales pipeline and increase online sales? If the answer to both the questions is yes, you’ve come to the right place. In this article, we’ll share six […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing strategies, ecommerce business, effective landing pages, organic traffic, website visitors

Ways to Find a Unique Selling Proposition for Your Small Business

September 28, 2020 By Melinda Emerson Leave a Comment

Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors.  This is where your unique selling proposition comes into play. It’s about looking […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promise, brand story, competition, competitive advantage, develop your unique selling proposition, set apart your small business

5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season

September 21, 2020 By Melinda Emerson Leave a Comment

Labor Day just passed. Not only are kids back in school, but the holiday shopping season is fast approaching. But this year will be extra complicated. Due to the pandemic and shut down, supply chains are disrupted, and there are lots of cash flow shortfalls. A lot of small businesses have been trying to keep […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best holiday sales tip, Black Friday, cyber Monday, holiday-themed blog content, regular shipping, urgent shipping

How Small Businesses Can Bounce Back After Legal Trouble

September 22, 2020 By Melinda Emerson Leave a Comment

If you are a small business owner that is trying to recover after a legal setback, there are a lot of things to consider and keep in mind. Sometimes the legal troubles are unintentional or unlucky, and in order for a business to recover, it’s important to take the appropriate measures in order to bounce […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: avoid legal troubles, contract disputes, legal setbacks, restore your reputation, trademark issues

How to Launch Revenue Revolution in Your Small Business Today

August 17, 2020 By Melinda Emerson Leave a Comment

How to Launch Revenue Revolution in Your Small Business Today Featured Image

The COVID-19 virus has shaken the world of small business owners. In a recent study of SHRM, 42% of small business owners have to close their businesses due to the coronavirus pandemic. Meanwhile,  6 out of ten small businesses reported a decrease in revenue since the beginning of COVID-19. This report sounds really disturbing, but […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: COVID-19 marketing efforts, new content strategy, revenue revolution, search engine optimization, social media activities

How to Promote Your Business Using Online Coupons and Deals

August 25, 2020 By Melinda Emerson Leave a Comment

How to Promote Your Business Using Online Coupons and Deals Open Graph

Have you got a business that you wish to promote online to increase sales and growth in revenue? Think of utilizing online coupons and deals, which will work as great sales tactics to promote your business in the digital world.  Coupons are an integral part of an online marketing strategy. The presence of coupons can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boosting your sales, coupons, happy customers, online deals, Promote your business

3 Types of Facebook Messenger Ads and Why You Need to Use Them

August 11, 2020 By Melinda Emerson Leave a Comment

3 Types of Facebook Messenger Ads and Why You Need to Use Them Featured Image

Facebook Messenger marketing has proven to be a very successful strategy for store owners and has a lot of promising potential for the future.  Here’s how you can build a Facebook Messenger campaign that gives your customers what they want while helping your store run more efficiently.  What is Facebook Messenger marketing? People are spending […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: advertising on facebook, Facebook ads, facebook marketing, live chats, messenger chatbots

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Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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