By now we have all heard (and maybe even repeated) the axiom that visuals increase audience engagement. However, using sources like Shutterstock or Getty Images for attractive visuals is only part of the equation. Infographics are another source of visual communication and have the advantage of being portable, linkable, and able to break down complex […]
How to Turn Content into Cash
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @strategicopy. Mike Connolly helps thought leaders make money online with web content that sells. He’s written for dozens of industry […]
How to Stand Out as a Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @dorieclark. Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author […]
How to Write Emails That Will be Read
Guest Article In today’s digital age, it’s not uncommon to send and receive hundreds of emails on a daily basis. If you have your own business, it’s a fantastic opportunity to introduce your company to prospective clients. Getting people to actually read your emails, however, is another matter. For anyone who wants to send effective […]
8 Marketing Tips for Small Businesses
Guest Article As a small business owner, you have the advantage to be nimble with your marketing. You can get creative investing in guerilla marketing activities or learn from big company victories – and big company mistakes. While you might not have the budget that larger companies have, you can still produce effective marketing. Here […]
How to Develop a One-Page Marketing Plan
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @thep3solution. Sherron Washington is an energetic marketing and communication professional, with a record of achievement in creating innovative marketing and […]
7 Ways to Compete for Your Target Audience with Facebook Ads
As Facebook’s reach continues to expand, more and more small businesses have Facebook Pages. In fact, a whopping 30 million businesses have a presence on Facebook. Facebook maintains its advantage in providing you with a great way to organically interact with a sophisticated and active audience. One of the best ways to leverage the social […]
How to Market Your Crowdfunding Campaign
It’s no surprise that small business owners are using crowdfunding to raise capital for business ventures or startup projects, especially at a time when bank loans are not easily available to small businesses, and lines of credit are also hard to come by. But if you’re considering crowdfunding, make sure you spend plenty of time […]
How to Gain Authority in Your Local Market for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @tallenhanes. Tracy A. Hanes is the President of T. Allen Hanes & Associates. He is also the Vice President of “The […]
Is It Time to Polish Your Personal Brand for Greater Business Success?
Guest Article There’s a reason personal branding is a priority of the most successful businesspeople you know, whether they operate as freelancers, independent consultants, small business owners, corporate executives, executives in well-branded businesses or organizations, or leaders of every stripe. Those who achieve their goals and ascend to the top of their fields benefit from […]
- « Previous Page
- 1
- …
- 27
- 28
- 29
- 30
- 31
- …
- 52
- Next Page »