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You are here: Home / Archives for Branding & Marketing

Develop Webinars to Grow Your Business

September 17, 2009 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat.  The show takes place every Wed on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Roger Courville @1080group He is known as “The Virtual Presenter.” Roger is a sought-after speaker on how to improve productivity using live […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: charge for webinars, getting started with webinars, recording webinars, Roger Courville, SmallBizChat, smallbizlady, teleseminars, webinars

How To Build A Small Business Blog

September 21, 2009 By Melinda Emerson 2 Comments

This is a first of a three part series on blogging for business. It is such an important issue for small businesses today that I felt it important to dedicate some real time to the topic. The series will focus on getting started at blogging, the decision to have a blog and a website or […]

Filed Under: Branding & Marketing, How to Start, Social Media Tagged With: blogging, how to build a blog, melinda emerson, small business, small business info, smallbizlady

Developing a Blog vs. Website Strategy

September 28, 2009 By Melinda Emerson 13 Comments

This is the second of a three part series on blogging for business. It is such an essential issue for small businesses today that I felt it important to dedicate some real time to the topic.  The first article focused on building a small business blog. Today’s piece investigates the decision to have a separate […]

Filed Under: Branding & Marketing, How to Start, Social Media, Your Small Business Tagged With: blog strategy, blog vs. website, blogging, melinda emerson, planning, PR for business, small business, small business info, smallbizlady, social media, strategic branding

10 Ways to Get Your Blog to Shine

October 5, 2009 By Melinda Emerson 10 Comments

This is the last post of a three part series on blogging for business.  We started out with how to get started blogging. Then we tackled the strategy for setting up your blog as your only website or having two separate websites. Now we are finally talking about what to do to get your blog […]

Filed Under: 10 Things Lists, Branding & Marketing, Social Media, Your Small Business Tagged With: blogging, melinda emerson, small business, small business info, smallbizlady, strategic branding, twitter

6 Ways to DIY Your Market Research For Your Small Business

February 23, 2015 By Melinda Emerson 1 Comment

If you want to start your own business and begin with a solid foundation, there is a lot of preliminary work you can do as you continue to work for others, so don’t quit your day job just yet. While you continue to earn a paycheck, you can refine your business concept. As part of […]

Filed Under: Branding & Marketing Tagged With: market research, start a viable business

How to Get Paid to Speak Professionally

March 5, 2015 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @MarshawnEvans. Marshawn Evans Daniels is a Reinvention Strategist, Influence Expert and Best-Selling Author known as The Godfidence® Coach.  This former Sports Attorney, […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @marshawnevans, Marshawn Evans Daniels, professional speaking, speaker platform

How to Define Your Small Business Brand

March 16, 2015 By Melinda Emerson Leave a Comment

What’s your small business brand? Every business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name. The brand is typically the visual image of your business (your logo) and how your product is expressed. Companies […]

Filed Under: Branding & Marketing Tagged With: branding, planning, target audience

How to Write Your Book FAST!

February 5, 2015 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @ BizBookWriter. Julie Anne Eason has been a professional writer for over 20 years. After figuring out that fiction writing wasn’t […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @BizBookWriter, how to write a business book, Julie Anne Eason

Resources to Use Twitter to Grow Your Small Business

August 30, 2010 By Melinda Emerson 26 Comments

I regularly get emails and direct messages asking me if I tweet myself or if use a team of people help me maintain my Twitter accounts.  I have two @smallbizlady and @smallbizchat.   Well, the answer is that I do it myself, and here’s some of the tools that I use to manage my online brand […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: entrepreneur, facebook, linkedin, small business, smallbizlady, social media tips, twitter

How to Bring in More Profit and More Customers this Holiday Season

December 4, 2014 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This week’s guest is Marcus Lemonis @MarcusLemonis – Marcus is chairman and CEO of Camping World and Good Sam Enterprises and host of CNBC’s Primetime reality series “The Profit,” […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @ChaseSmallBiz, @marcuslemonis, holiday marketing, holiday shoppers, Marcus Lemonis

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Secure PR for Small Businesses with Michelle Songy

In this episode, Melinda Emerson welcomes Michelle Songy, CEO of Presshook, to explore the world of public relations for small businesses. Michelle addresses common misconceptions about PR and emphasizes the importance of preparation and crafting an effective pitch. The discussion highlights the significance of understanding your audience to prevent typical PR blunders and the value […]

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