Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @VickieMacFadden. Vickie MacFadden has operated retail Internet sites since 1999. Her first web business was Five Star Baskets, a gift […]
6 Strategies for Bringing in the Holiday Sales
The holiday season is rapidly approaching and whether you’re a yoga studio or an e-commerce retailer, you need to have a strategy in place. According to the National Retailers Federation, many business owners make more than 40% of their revenues during the holiday season and you don’t want to be left out of the rush. […]
5 Compelling Reasons to Switch to Inbound Marketing
Guest Article If you want to stop making cold calls to promote your small business, it’s time to consider using inbound marketing as your main marketing strategy. So what is inbound marketing? Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. […]
Unleash Your Brand Words
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with M. Shannon Hernandez @WritingWhisper Through her private and group coaching sessions, you can find her diligently delving into the written word and […]
7 Ways To Promote Your Small Business On The Go Using Social Media
The life of a small business owner can be harried and frenetic: working tirelessly to expand business, meet clients, guide employees, and jump on and off conference calls — and so much more. While social media might seem like an additional task on an ever-growing list, it can be used during the most chaotic times. […]
5 Ways to Sell More Books and Ebooks on Amazon
Guest Article Many authors find that just because their book or ebook is available on Amazon, that doesn’t mean readers will find it or make a decision to buy. Amazon carries millions of book titles, and that means that you have to do the work to help your audience find yours. Following are some easy […]
How to Develop a Marketing Plan for a Non-Fiction Book
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Stephanie Chandler, @Bizauthor. Stephanie is the author of several books including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies […]
Presentation Skills Every Small Business Owner Should Master
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Robyn Hatcher, @SpeakETC. Robyn Hatcher has over 17 years of experience helping individuals and organizations elevate the way they communicate. […]
How to Become a Successful Network Marketer
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Early Jackson, @Mr_Empowerment. Early Jackson has been involved in several businesses in the MLM industry since 1996. As a participant […]
Ask SmallBizLady: Should I Focus on My Personal Brand or Brand My Company?
One of my loyal blog readers asked: I’ve learned from you and others that personal branding is a must if you want to set yourself up as an expert in your given area. Therefore, I’ve been positioning myself via my websites by personally branding myself. I have a few trusted advisors who are black women. […]
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