Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Early Jackson, @Mr_Empowerment. Early Jackson has been involved in several businesses in the MLM industry since 1996. As a participant […]
Ask SmallBizLady: Should I Focus on My Personal Brand or Brand My Company?
One of my loyal blog readers asked: I’ve learned from you and others that personal branding is a must if you want to set yourself up as an expert in your given area. Therefore, I’ve been positioning myself via my websites by personally branding myself. I have a few trusted advisors who are black women. […]
How to Build an Email Marketing List to Promote Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ivana Taylor @DIYMarketers. Ivana is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help […]
6 Ways to Waste Money Marketing Your Small Business
Guest Article Mention marketing budgets to small business owners and a look of dread mixed with frustration may cross their faces. Why? Because marketing seems expensive on face value and almost anyone in business can recite a situation where “marketing” was a waste of money. This is a shame as marketing, when conducted properly, is […]
How to Use Mobile Marketing to Promote Your Small Business
When it comes to marketing your small business, the next thing you really need to concern yourself with is mobile web marketing. You need to have a helpful website that is mobile ready, especially if you are a local retailer. Far more people use cell phones to access the Internet than ever before. In fact, […]
It’s Time to Update Your YouTube Profile
In June, YouTube is rolling out its newest feature; and if you haven’t already done so, it’s time to finally get a branded YouTube channel. Video is clicked on 41% more often than other content online. There are estimates that by 2014, 90% of all content shared online will be video, so it’s time for […]
How to Build a Powerful Small Business Brand Online and Offline
Every week I conduct interviews with experts on #SmallBizChat. In honor of my 200th episode of my Twitter talk show, the tables have been turned and my co-host Amanda Miller Littlejohn, decided that my fans might want to hear from me. #Smallbizchat takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted […]
Instant Marketing Ideas to Boost Sales in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @dnewman. David Newman is the author of “DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush […]
How Do You Get More Likes on Your Facebook Fan Page?
I recently had a small business owner ask me about how to increase the number of Facebook “Likes”. While Facebook marketing is certainly a legitimate social media marketing tactic, we must first discuss the value of a Facebook like to a small business. Social marketing gurus have pondered the tangible value of Facebook fans for […]
How to Reinvent Your Small Business Brand
It’s springtime and this is a great time to not just prune the bushes outside, but this is equally a good time to take a hard look at your small business. After you assess how well, or not so well your small business is doing, it might just be time to do something new. I […]
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