When it comes to marketing your small business, the next thing you really need to concern yourself with is mobile web marketing. You need to have a helpful website that is mobile ready, especially if you are a local retailer. Far more people use cell phones to access the Internet than ever before. In fact, […]
It’s Time to Update Your YouTube Profile
In June, YouTube is rolling out its newest feature; and if you haven’t already done so, it’s time to finally get a branded YouTube channel. Video is clicked on 41% more often than other content online. There are estimates that by 2014, 90% of all content shared online will be video, so it’s time for […]
How to Build a Powerful Small Business Brand Online and Offline
Every week I conduct interviews with experts on #SmallBizChat. In honor of my 200th episode of my Twitter talk show, the tables have been turned and my co-host Amanda Miller Littlejohn, decided that my fans might want to hear from me. #Smallbizchat takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted […]
Instant Marketing Ideas to Boost Sales in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @dnewman. David Newman is the author of “DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush […]
How Do You Get More Likes on Your Facebook Fan Page?
I recently had a small business owner ask me about how to increase the number of Facebook “Likes”. While Facebook marketing is certainly a legitimate social media marketing tactic, we must first discuss the value of a Facebook like to a small business. Social marketing gurus have pondered the tangible value of Facebook fans for […]
How to Reinvent Your Small Business Brand
It’s springtime and this is a great time to not just prune the bushes outside, but this is equally a good time to take a hard look at your small business. After you assess how well, or not so well your small business is doing, it might just be time to do something new. I […]
9 Ways to Boost Your Marketing Efforts in Your Small Business
Sponsored Post Marketing is the engine that drives a small business. In order for your marketing strategy to work, you must know who’s your paying customer and how you are going to stand out in the marketplace. Competition is global, so it’s best to focus on a specific niche customer to stretch your marketing dollars. […]
How To Use Social Media to Drum Up PR for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin, founder of WebSavvyPR.com,is a seasoned PR pro who writes, speaks, coaches and consults on how social media, blogging […]
4 M’s of Small Business Marketing
Marketing is the engine of your small business. Without marketing you’re just someone with a shingle out hoping people with stop by your store, website or ring your phone. We all know hope is not a strategy. The essence of marketing starts with positioning your business as a solution for a specific niche customer. Once […]
When is the Last Time You Took a Hard Look at Your Small Business?
Once you have been running your business for a while, your original business model may no longer work. You may have a good brand, long time customers and word of mouth referrals, but your business is no longer growing. Your revenues are flat. You might be able to pay all the bills from the business […]
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