Marketing is the engine of your small business. Without marketing you’re just someone with a shingle out hoping people with stop by your store, website or ring your phone. We all know hope is not a strategy. The essence of marketing starts with positioning your business as a solution for a specific niche customer. Once […]
When is the Last Time You Took a Hard Look at Your Small Business?
Once you have been running your business for a while, your original business model may no longer work. You may have a good brand, long time customers and word of mouth referrals, but your business is no longer growing. Your revenues are flat. You might be able to pay all the bills from the business […]
How Small Business Owners Can Make Big Money with a Small Email List
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @YvonneBynoe. Yvonne Bynoe, J.D. started her first company, a direct order book business, in the early 1990s, pre-Amazon.com. After law school, […]
How to Build a Niche Brand Online
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Warren Bobrow, @warrenbobrow1. Warren is the Food and Drink Editor of the 501c3 non-profit Wild Table on Wild River Review located […]
Why Your Twitter Account is Not Bringing You Business
So, how are things for you on Twitter? No, I don’t mean how many followers you have or if you’re having a lot of fun sharing your latest vacation photos. I mean, is your Twitter account bringing you business? Is it giving you sales, leads or new customers? If not, chances are you’re doing one […]
6 C’s of Social Media Marketing For Small Business
If you decide that you want to start using social media marketing to promote your small business, now is a great time to get started. First make sure that your website is helpful, up-to-date, loads quickly and is ready for visitors. You should have at least 3-5 ways to engage prospects on your website. Invite […]
Presentation Communication – Your Quest to Impress
Sponsored Post All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on […]
6 Advanced Facebook Marketing Techniques
Facebook is the world’s most popular social network. With more than 950+ million users, chances are your target customer is using Facebook. More than 7 million apps and websites integrate with Facebook. The question is, are you leveraging it the right way for your small business? In order to get the most from Facebook, it’s […]
How to Build a Social Media Brand
Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]
Podcasting for Your Small Business
From time to time as SmallBizLady, I conduct interviews with small business experts that could benefit my audience. This is excerpts from my #smallbizchat interview on Twitter with @podcaststeve. Steven L. Lubetkin, operates Professional Podcasts LLC, an award-winning producer of radio, TV and other multimedia content distributed over the Internet as podcasts. Steve is a Senior Fellow of the Society […]
- « Previous Page
- 1
- …
- 30
- 31
- 32
- 33
- 34
- …
- 50
- Next Page »