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You are here: Home / Archives for Branding & Marketing

How to Build a Social Media Brand

May 4, 2012 By Melinda Emerson 28 Comments

Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, Social Media Tagged With: #fedexoffice, facebook, Google, linkedin, pinterest, social media, tumblr, tweetchat, twitter

Podcasting for Your Small Business

July 23, 2009 By Melinda Emerson Leave a Comment

From time to time as SmallBizLady, I conduct interviews with small business experts that could benefit my audience. This is excerpts from my #smallbizchat interview on Twitter with @podcaststeve. Steven L. Lubetkin, operates Professional Podcasts LLC, an award-winning producer of radio, TV and other multimedia content distributed over the Internet as podcasts. Steve is a Senior Fellow of the Society […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Social Media Tagged With: how to create a podcast, podcast, podcasting, podcasting for small business, Skype, word press

What Project Runway taught us about Niche Marketing

August 24, 2009 By Melinda Emerson Leave a Comment

Project Runway started its 6th season recently with a bang. The producers got the brilliant idea to bring back 8 top designers from the past seasons to have a “where are they now” face off: “Project Runway: All Star Challenge.” It debuted last Thursday on Lifetime. The two hour special featured many of our favorite contestants […]

Filed Under: Branding & Marketing Tagged With: 6th Season, Bravo, daniel vosovic, Dione Von Furstenberg, fashion, heidi klum, Lifetime, melinda emerson, Michael Kors, niche marketing, Nina Garcia, Project runway, Project Runway: All Star Challenge, small business marketing, specific point of view

How to Monetize a Blog

July 11, 2012 By Melinda Emerson 14 Comments

In the first two parts of this series on blogging, I discussed how to get started blogging and 9 ways to get your blog to stand out, and now, part three is about how to go pro as a blogger and build a business.  This blog post is all about how to monetize a blog. […]

Filed Under: Branding & Marketing, Grow Your Business, How to Start, Social Media Tagged With: blog, blogging, blogging for business, blogging for money, how to get your blog to stand out, Michael Hyatt

3 New Ways to Network Your Small Business

November 8, 2011 By Melinda Emerson 6 Comments

Recently, I’ve noticed a couple of interesting details about the e-mails I receive inviting me to connect online. First off, I’ve been receiving more invitations than usual. Don’t get be wrong; this is just fine by me, but I started to get curious about why the number was growing at such a fast rate. It […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: business networking sites, business networking websites, business social networking websites, how to network your business, Matt Mansfield, top business networking sites

The New SEO for Small Business Owners – QA with Chris Bennett

September 1, 2011 By Melinda Emerson 8 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Chris Bennett @chrisebennett, the CEO of Central. Chris and his Co-Founders created website builder so small business owners all over the world can build their […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: online marketing, SEO, website

Small Business SEO Basics

April 29, 2010 By Melinda Emerson 10 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with @WayneHurlbert. Wayne is a well known SEO and internet marketing consultant. He is also a highly regarded speaker and business book reviewer. […]

Filed Under: Branding & Marketing, Grow Your Business, SmallBizChat, Social Media, Solopreneurs, Your Small Business Tagged With: blogging, melinda emerson, search engine optimization, SEO, small business, SmallBizChat, smallbizlady, social media, Wayne Hurlbert

6 Ways You Can Use Pinterest to Grow Your Small Business

November 12, 2012 By Melinda Emerson 2 Comments

It’s clear that social sharing is now a common factor in online marketing for small businesses. But it’s not about blogs and written content, Pinterest allows users to “pin” images and video to a virtual bulletin board, which can be shared or pinned. It is important to pin images to your board that are compelling enough […]

Filed Under: Branding & Marketing, Social Media Tagged With: pingraphy, pinning, pinterest

Understanding the Basics of Search Engine Optimization

September 4, 2014 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @bskogrand. Brant Skogrand, APR, MBC, is the chief communications officer of Skogrand PR Solutions, a public relations, social media and search engine […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Technology Tagged With: @bskogrand, Brant Skogrand, keywords, search engine optimization, SEO

How to Get and Leverage Media Coverage for Your Small Business

September 11, 2014 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @womenrecharged. Aprille Franks-Hunt is an author, speaker, life & business advisor, as well as a multi-faceted business professional, who walked away from […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @womenrecharged, Aprille Franks-Hunt, media coverage, small business public relations

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The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson

In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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