What the heck is a niche? Webster’s Business Dictionary defines a niche as a “particular market or specialty area where a company finds it profitable to concentrate its selling efforts. Niche marketing offers a concentration of clients in an area of limited competition. It can be a market niche that can be a specific geographic […]
Book Interview: How They Did It: Billion Dollar Insights from the Heart of America
This is a Q&A from my interview with Robert Jordan author of How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press, www.HowTheyDidItBook.com). Robert has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. His book is a collection of interviews from 45 leading founders […]
Ask SmallBizLady How Can I Take My Small Business to the Next Level
Every Friday, I answer questions on my blog in a segment called Ask Small Biz Lady and will post video answers to frequent small business questions. This week, we are taking on the question How Can I Take My Small Business to the Next Level? Check out this video for the answer Develop a specialty […]
Help @Smallbizlady, My Client Doesn’t Value My Expertise
Dear Smallbizlady, Whenever I try to give professional advice to my client, she dismisses my opinions and goes with her own ideas. What should I do? If you know that you are an expert and that your advice is sound, do not allow your client’s behavior to weaken your confidence in your business. Instead, examine […]
Are You Ready to Get Serious About Your Business?
I meet people all the time who will offer me their business idea as soon as they hear I’m a small business coach. I have heard it all, and here’s a secret – everyone has good ideas. I rarely hear a business concept that I think is terrible. Most people walk around with those ideas […]
Ask SmallBizLady: How Do I Stay Motivated as an Entrepreneur?
Every Friday, I answer your small business questions in a video blog segment called Ask SmallBizLady. This week, we are taking on the question: How do I Stay Motivated as an Entrepreneur? I think there are three things you need to help you stay motivated as you run your small business! 1) Only have positive people […]
Ask SmallBizLady: What’s the Best Business Advice I’ve Ever Gotten?
Every Friday, I answer your small business questions in a video blog segment called Ask SmallBizLady. This week, we are taking on the question: What’s the best business advice I’ve ever received? Be good to your customers! It’s cheaper to keep a customer than to find a new one. Keep in touch with your customers. Ask […]
4 Things All Entrepreneurs Should Do On LinkedIn
LinkedIn is important! 75% of all professionals in the US have a LinkedIn profile, which means if you want to do business you must have one too. LinkedIn is powerful tool that you can use to promote yourself if you are an individual consultant or a company with 2 or more employees. Here are […]
Blogging, & Handling Corporate Inquires & Monetizing your Online Brand.
Check out this quick video from the Black Enterprise Entrepreneurs Conference. Fellow blogger Jewel Figueras of http://www.JewelsFabLife.com was interviewed by LaShanda Henry creator of SistaSense blogs for entrepreneurs and the Black Business Women Online Social Network. http://www.sistasense.tv/smallbizlady-and-jewelsfablife-talk-blogging-and-working-with-brands-part1/ We discussed blogging, handling corporate inquires and monetizing your online brand. Enjoy! I’m always here as a resource. […]
Are you Google-able?
If you’re ready for a midcareer makeover, you can get new clothes and a new haircut. But even more important, you must make yourself what I call “Google-able.” That means you need to create a smart social media footprint. By day I work as a small-business coach, and I keep coming across amazing professionals with […]
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