This content is sponsored by Employee Ownership Equals It’s no secret that the last few years have been hard on small businesses. In mid-April 2020, 30 percent of small businesses were forced to close. While many of those closures were temporary, owners are still navigating pandemic-related challenges, including depleted cash reserves, inflation, issues with hiring, […]
12 Resources for Women Small Business Owners
October is National Women’s Small Business Month, a time to recognize and celebrate female entrepreneurs who have started small businesses around the country. And there is a lot to celebrate recently. According to a 2022 survey, 49 percent of the businesses started in 2021 were formed by women, representing a dramatic increase from 2019, when […]
Marketing Strategies to Launch a Small Business, Part II
Marketing is key to driving sales into your business, and it’s the one thing you constantly need to work on from day one. If you are a local business, your marketing approach can be offline and online. Thanks to the advanced targeting capabilities, you can use online ads as a cost-effective way to get exposure […]
Marketing Strategies to Launch Your Small Business, Part 1
After spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in the door. Some […]
How to Determine Your Marketing Approach
There are numerous marketing methods available to small business owners today. What marketing approach will you choose? Will you build a brand on social media? If so, which platforms will you focus on? Will you attend industry trade shows or give out flyers on the street? Will you send direct mail or make cold calls? […]
How to Measure Your Marketing Campaign Efforts
If you plan on investing in digital marketing, it’s important to know how to measure your marketing campaign effectiveness. If your marketing campaign works great, you’ll want to know so you can recreate your success! So, how do you check the effectiveness of your marketing campaigns and compare it with your expectations? That’s the topic […]
7 Ways to Jump-start Your 2023 Small Business Marketing
We’re heading for the last quarter of the calendar year, and it’s a busy one. Holiday sales can make up a big chunk of your annual revenue as a small business owner! While you’re probably preparing for the holiday season right now, today I want to encourage you to think even further ahead. In the […]
How to Choose a Pricing Strategy for Your Small Business
Pricing is often difficult when you operate a small business, but you must get it right. In this article, I’ll cover this complex topic with some general advice on how to choose a pricing strategy for your small business. Pricing strategy is part art and part science, and there is much to consider. Let’s dive […]
7 Steps to Prepare for Holiday Season Sales
It’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results, you’ll need time. […]
How to Better Manage Your Small Business Finances
Chances are you started your business because you have a passion for a particular product or service…not because you love managing the financial aspect of a business. Yet every business owner must learn how to manage their small business finances if they want to grow and thrive. Today I’m sharing three tips that will help […]
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