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Getting Started with Email Marketing: What Is Email Marketing + Other Top Questions Answered

March 6, 2023 By Melinda Emerson Leave a Comment

Getting Started with Email Marketing_ What Is Email Marketing + Other Top Questions Answered Open Graph

Email marketing has become a crucial aspect of the overall marketing strategy for small business owners. It is a cost-effective method of reaching out to customers and prospects with relevant information about products, services, promotions, and events. But if you are just starting, I’m sure you have many questions. In this blog post, I will […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email list, email marketing best practices, email marketing campaigns, email marketing strategy, small business email marketing

15 Tips to Attract Customers to Your Small Business

February 13, 2023 By Melinda Emerson Leave a Comment

15 Tips to Attract Customers to Your Small Business OG

I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]

Filed Under: 15 Things Series, Grow Your Business Tagged With: ask for referrals, content marketing, Customer Service, email marketing, social media selling

10 E-commerce Strategies to Weather an Economic Downturn

February 6, 2023 By Melinda Emerson Leave a Comment

10 E-commerce Strategies to Weather an Economic Downturn Featured Image

According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: e-commerce business owners, economic downturn, email marketing, optimize your website, recession, sales and marketing strategy

25 Mompreneur Tips to Excel at Business and Family Life

January 2, 2023 By Melinda Emerson Leave a Comment

25 Mompreneur Tips to Excel at Business and Family Life Featured Image

When you are a single mom, you often have three full-time jobs: mother, father, and full-time business owner. No, it’s not easy, but you are an amazing woman making it happen in your business and for your children. I was thinking back over the last 17 years of raising my son, and as I thought […]

Filed Under: Grow Your Business, Your Small Business Tagged With: avoid multitasking, mentors, mom network, mompreneur tips, virtual assistant, woman business leader

How to Establish Business Credit

January 23, 2023 By Melinda Emerson Leave a Comment

How to Establish Business Credit Featured Image

It is important to establish business credit as soon as you decide to go into business. Having good business credit is always important, and you also need to understand how bad credit can affect your business. The most impactful aspect of business credit is your ability to secure financing. If you have bad credit, you […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: build good business credit, business credit, business credit bureaus, good business credit, secure financing

10 Best SmallBizChat Podcast Episodes of 2022

December 19, 2022 By Melinda Emerson Leave a Comment

10 Best SmallBizChat Podcast Episodes of 2022 Featured Image

The SmallBizChat Podcast has been going strong for over three years! And as it is my annual tradition, today I will share the 10 best SmallBizChat Podcast episodes of 2022. But first, a little about how I got started… It was October 2019 when I first announced that I would be starting a podcast. Over […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: Amazon, building your business, LinkedIn marketing, solo business, TikTok for business

10 Best Small Business Blogs of 2022

December 12, 2022 By Melinda Emerson Leave a Comment

10 Best Small Business Blogs of 2022 Featured Image

It’s the end of the year and time for one of my favorite traditions – a recap of the best small business blogs I featured on my website in 2022 (and the best podcasts – which I will share with you next week). I’ve reviewed the stats for the number of views, and these are […]

Filed Under: Featured Post, Grow Your Business Tagged With: boost sales, customers, selling online, small business blogs, start a business

10 Ways to Prepare Your Business for 2023

December 5, 2022 By Melinda Emerson Leave a Comment

10 Ways to Prepare Your Business for 2023 Featured Image

December is a hectic time of year for small business owners. Right now, you’re likely in the midst of your busiest season and focused on ending 2022 strong. However, it’s also important to plan for the new year. After all, 2023 will be here before you know it, and the planning you do right now […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business budget, prepare your business, sales goals, sales strategy, tax planning

25 Ways to Attract New Sales Leads in 2023

November 28, 2022 By Melinda Emerson Leave a Comment

25 Ways to Attract New Sales Leads in 2023 Featured Image

Selling is about building relationships and helping your sales leads reach their goals with your product or service. However, before you pitch your offer, you need to catch their attention and genuinely start a conversation. If you can find the right blend of face-to-face and online networking, you can build your brand and engage quality […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blogging, content marketing, leverage LinkedIn, media releases, niche networking, TikTok for business

Developing Your 2023 Small Business Strategy Part 3: Why Does Strategy Fail?

November 21, 2022 By Melinda Emerson Leave a Comment

Developing Your 2023 Small Business Strategy Part 3: Why Does Strategy Fail? featured Image

Recently we’ve been on a journey to set your small business up for success in 2023. In a three-part series, I’ve been guiding you in creating a small business strategy to launch in the new year and bring your business to new heights in 2023. In part 1, I laid the foundation by explaining why […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: business strategy, goals, market intelligence, Small Business Strategy Fail, solid business strategy

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How to Get Ready for Holiday Shoppers

If Christmas is your Super Bowl, listen up: it’s time to build your holiday offers, bundles, ads, staffing, and shipping plans to glide into Black Friday, Small Business Saturday, and Cyber Monday like a pro. The holiday season isn’t just another sales cycle, it’s the biggest chance to make your numbers, strengthen customer loyalty, and […]

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