According to the 2021 Zendesk Customer Experience Trends Report, 75 percent of consumers are willing to spend more money on a brand that provides a stellar customer experience. And this is great news for small business owners. You may not always be able to beat larger competitors when it comes to prices, but you can […]
Boost Your Small Business Marketing with the 4 M’s
When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]
How to Evaluate a Potential Business Partner
There are three main reasons you’d want to bring a business partner into your business. First, entrepreneurship can be a lonely ball of stress. When you share the load with someone else, you benefit from having a cheerleader, accountability partner, and an extra set of eyes—all wrapped up into one. Second, there’s no way that […]
How to Treat Customers How They Want to Be Treated
Learning how to treat customers how they want to be treated is vital to small business growth. The latest research proves this from many angles. For example, consider these customer service statistics: 81 percent of customers say a positive customer service experience increases their chances of buying from that company again. 95 percent of consumers […]
How to Use Social Media to Convert Sales Part 1
Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]
How to Use Social Media to Convert Sales Part 2
In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]
How to Create a Culture of Customer Service
Providing exceptional customer service is critical to running a successful small business. To do that, small business owners should aim to create a culture of customer service. Not sure how to get started? This article breaks down the simple steps to follow. Prospective customers can easily determine if you’re good or bad at service. Customers expect support […]
How to Handle Sales Inquiries
It’s always a happy day when a potential customer comes to you wanting to learn more about your products or services. The question is: are you prepared to handle sales inquiries when they come your way? Without the proper systems in place, you could miss out on an opportunity to acquire a new customer. This […]
Join me for National Small Business Week!
National Small Business Week is celebrated during the first week of May every year and takes place from May 1 to 7 this year. This week aims to honor the entrepreneurs of our country who have played their part in bringing new ideas to life and growing our economy. Different events are hosted in different […]
How to Respond to Online Reviews
I have 4 dos + 3 don’ts to share on managing online reviews. Have you ever read something like this, “Absolutely terrible.” “Not at all what I expected.” “Worst company ever!” If you’ve ever looked up a business on Yelp, Facebook, Google My Business, or another review site, you’ve no doubt come across sentiments like […]
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