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You are here: Home / Archives for Grow Your Business

How to Prepare Your Small Business for a Recession

July 25, 2022 By Melinda Emerson Leave a Comment

How to Prepare Your Small Business for a Recession OG

Right now, talk about a recession is growing. A CNBC survey of CFOs found that 68 percent believe a recession will happen during the first half of 2023. Meanwhile, consumers getting squeezed at the grocery store and gas pump say the recession is already here. Talk like this tends to bring about fear in small […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: build a resilient small business, cashflow, conserve cash, discretionary spending, recession, sales

7 Tips to Start Your Side Hustle Today

July 18, 2022 By Melinda Emerson Leave a Comment

7 Tips to Start Your Side Hustle Today Featured Image

The number of small business applications has been on a steady rise in recent years, and you’re probably here because you want to start your side hustle too. Congratulations on your decision, and I am honored to help you on your journey! As you probably know, owning a small business has many benefits:  Be your […]

Filed Under: Grow Your Business, How to Start Tagged With: Be Your Own Boss, side hustle, start solo, start your side hustle, startup solopreneur, top side hustle businesses

How to Find the Right Franchise Business

July 11, 2022 By Melinda Emerson Leave a Comment

How to Find the Right Franchise Business OPEN GRAPH

One of the biggest benefits of purchasing a franchise is that when you do so, you go into business for yourself but not by yourself. A franchise business already has: Regional or national brand recognition. A solid business plan that has stood the test of time. Tried-and-tested systems for operations, customer service, etc. With these […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: franchise business, franchise opportunities, purchasing a franchise, right franchise business, self-evaluation

How to Buy an Existing Business

July 4, 2022 By Melinda Emerson Leave a Comment

How to Buy an Existing Business Featured Image

So, you want to own your own business, but that doesn’t mean you have to start from scratch! When you buy an existing business, you can make your dream of business ownership come true AND enjoy the following benefits:  Reduced startup time Established brand Existing customers Better survival rate Easier to get financing In this […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: buy an existing business, chosen business, growing the business, own the business, realistic assessment

How to Train Your Team to Provide Excellent Customer Service

June 20, 2022 By Melinda Emerson Leave a Comment

How to Train Your Team to Provide Excellent Customer Service OPEN GRAPH

According to the 2021 Zendesk Customer Experience Trends Report, 75 percent of consumers are willing to spend more money on a brand that provides a stellar customer experience.  And this is great news for small business owners.  You may not always be able to beat larger competitors when it comes to prices, but you can […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer experience, Customer Service, customer service department, customer service skills, good customer service

Boost Your Small Business Marketing with the 4 M’s

January 25, 2021 By Melinda Emerson Leave a Comment

Boost Your Small Business Marketing with the 4 M’s OG

When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boost your small business, cost-effective marketing tool, main goals of marketing, small business marketing strategy, success of your small business

How to Evaluate a Potential Business Partner

June 6, 2022 By Melinda Emerson Leave a Comment

How to Evaluate a Potential Business Partner Open Graph

There are three main reasons you’d want to bring a business partner into your business. First, entrepreneurship can be a lonely ball of stress. When you share the load with someone else, you benefit from having a cheerleader, accountability partner, and an extra set of eyes—all wrapped up into one. Second, there’s no way that […]

Filed Under: Grow Your Business, Leadership Tagged With: business partnership, business relationships, entrepreneurship, friendship, potential business partner, strong business partnership

How to Treat Customers How They Want to Be Treated

May 30, 2022 By Melinda Emerson Leave a Comment

How to Treat Customers How They Want to Be Treated Featured Image

Learning how to treat customers how they want to be treated is vital to small business growth. The latest research proves this from many angles. For example, consider these customer service statistics: 81 percent of customers say a positive customer service experience increases their chances of buying from that company again. 95 percent of consumers […]

Filed Under: Customer Service, Grow Your Business Tagged With: culture of customer service, customer appreciation, customer expectations, Customer Service, customer service experience

How to Use Social Media to Convert Sales Part 1

March 7, 2022 By Melinda Emerson Leave a Comment

How to Use Social Media to Convert Sales Part 1 Featured Image

Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: affiliate shopping, sell through Instagram, sell through posts, Selling on Facebook, use social media to convert sales

How to Use Social Media to Convert Sales Part 2

March 14, 2022 By Melinda Emerson Leave a Comment

How to Use Social Media to Convert Sales Part 2 Open Graph

In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: LinkedIn Ads, LinkedIn Learning, LinkedIn posts, pinterest, social media conversions, Twitter Ads

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Manufacture Products in the Trump Era with Sherrill Mosee

In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s contest. The conversation delves into the initial steps of creating a minimum viable product and the […]

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