Sales are hard. While the human element will never be removed from sales, there are so many online sales tools that make selling a lot easier. Learning your best keywords, lead generation, leveraging a CRM system, competitive analysis, or gathering data from other successful Facebook ads… there are many tech tools and services that can […]
How to Retain Customers More Effectively in 2022
What’s better than acquiring one new customer? I’ll give you one guess: it’s retaining one! That’s why I am writing today about how to retain customers more effectively in 2022. Why You Need to Retain Customers Your existing customers are the most valuable asset in your business. Why? While a new lead is 5-25 percent […]
How to Solicit Customer Feedback
The importance of customer feedback cannot be overstated. Customer reviews—especially online reviews that are visible to people searching for products and services—can drive traffic to your website or retail store and grow your small business. Consider this statistic: 97 percent of people use the internet to find out more about local businesses. By soliciting customer […]
How to Create a Repurpose Strategy for Your Best Content
Repurposing content is one of those content marketing strategies that everyone should be doing, but most people forget. The idea of recycling a quality post to use in other types of content is a great opportunity. This blog post will share advice for creating a repurpose strategy, including why you should do it and what […]
7 Ways to Attract Corporate Sponsorships
Corporate sponsorships are when large companies partner with smaller businesses or influencers to reach their target audience. If you’re a small business owner looking for additional streams of revenue, this is a viable avenue to consider. When you understand how corporate sponsorships work, you can position your business in a way to attract corporate sponsorships. […]
Best Grant and Funding Resources for Women Business Owners
This month is Women’s History Month, an important time to reflect on the progress that women business owners have made, and the challenges that persist. The past two years have posed incredible challenges for small businesses, especially women-owned small businesses. As female entrepreneurs continue to work to recover and maintain their businesses’ critical roles as […]
How to Create Customer Value
Customer value is the perception of worth that a customer sees in your product or service. It involves a mental calculation where customers consider the benefits they get from buying/using your product, the costs, and the comparison of other possible alternatives. Often customers do these calculations unknowingly, but the result is experienced in a real […]
Ultimate Guide to Online Reviews for Your Small Business
Online reviews help your business build trust and credibility, which are critical factors in the customer decision-making process. Online reviews also help drive traffic to your website or retail store, which is key for any successful business. What other people have to say about your business carries more weight than what you have to say […]
10 Tips to Attract More Customers to Your Small Business
Whether you’re just starting your small business or have been running it for some time now, we all have the same question: how do I attract more customers? In this article, I’m sharing ten of my top tips to help you attract more customers so you can ramp up sales and reach your year-end goals. […]
10 Ways to Show Your Customers Love
February is the time to show your love. Not just to your spouse and family but also your customers. Just think about it. You wouldn’t exist without your customers! Which is why this is the perfect time to show your customers love. This month, we encourage you to show your customers just how much you […]
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