A content calendar is an easy way to preserve your most scarce resource as a business owner: your time. It is an effective tool for coordinating content creation and helps you manage your weekly workload into clear, manageable assignments. The key is to create content ahead of time to give yourself time to do it […]
How to Use Social Media to Close Business
We hear a lot about how social media creates brand awareness, establishes you as an expert, and propels your marketing. But what about social selling? Can you actually use social media platforms to close business, especially if you’re in the B2B space? The answer is YES, but know that social selling is an entirely different […]
How to Prepare Your Small Business for a Recession
Right now, talk about a recession is growing. A CNBC survey of CFOs found that 68 percent believe a recession will happen during the first half of 2023. Meanwhile, consumers getting squeezed at the grocery store and gas pump say the recession is already here. Talk like this tends to bring about fear in small […]
7 Tips to Start Your Side Hustle Today
The number of small business applications has been on a steady rise in recent years, and you’re probably here because you want to start your side hustle too. Congratulations on your decision, and I am honored to help you on your journey! As you probably know, owning a small business has many benefits: Be your […]
How to Find the Right Franchise Business
One of the biggest benefits of purchasing a franchise is that when you do so, you go into business for yourself but not by yourself. A franchise business already has: Regional or national brand recognition. A solid business plan that has stood the test of time. Tried-and-tested systems for operations, customer service, etc. With these […]
How to Buy an Existing Business
So, you want to own your own business, but that doesn’t mean you have to start from scratch! When you buy an existing business, you can make your dream of business ownership come true AND enjoy the following benefits: Reduced startup time Established brand Existing customers Better survival rate Easier to get financing In this […]
How to Train Your Team to Provide Excellent Customer Service
According to the 2021 Zendesk Customer Experience Trends Report, 75 percent of consumers are willing to spend more money on a brand that provides a stellar customer experience. And this is great news for small business owners. You may not always be able to beat larger competitors when it comes to prices, but you can […]
Boost Your Small Business Marketing with the 4 M’s
When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]
How to Evaluate a Potential Business Partner
There are three main reasons you’d want to bring a business partner into your business. First, entrepreneurship can be a lonely ball of stress. When you share the load with someone else, you benefit from having a cheerleader, accountability partner, and an extra set of eyes—all wrapped up into one. Second, there’s no way that […]
How to Treat Customers How They Want to Be Treated
Learning how to treat customers how they want to be treated is vital to small business growth. The latest research proves this from many angles. For example, consider these customer service statistics: 81 percent of customers say a positive customer service experience increases their chances of buying from that company again. 95 percent of consumers […]
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