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10 Best Small Business Podcasts of 2021

December 27, 2021 By Melinda Emerson Leave a Comment

10 Best Small Business Podcasts of 2021 Featured Image

It’s hard to believe it, but it has been over two years since I started the #SmallBizChat Podcast, back in October 2019. As I said when we originally announced the podcast, “This podcast will be a way for you to learn even more about what I believe it takes to be successful in business.”  And […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: boost your industry icon status, money moves in the pandemic, small business podcast, SmallBizChat Podcast, solving people problem

7 Ways in Which an Influencer can Increase Your Brand Awareness

December 28, 2021 By Melinda Emerson Leave a Comment

7 Ways in Which an Influencer can Increase Your Brand Awareness Featured Image

What is Brand Awareness? Brand awareness is the degree of familiarity that your brand enjoys among your target audience. Let’s say your brand is associated with e-commerce. When your target audience wants to buy something online, would your brand be at the top of their mind? If yes, then your efforts to grow your brand […]

Filed Under: Fix Your Business, Grow Your Business, Uncategorized Tagged With: boost your brand awareness, Brand Awareness, build brand awareness, influencer marketing, partnering with an influencer, strong influencer marketing campaign

How Startup Teams Can Build a Successful Hybrid Workplace

December 14, 2021 By Melinda Emerson Leave a Comment

How Startup Teams Can Build a Successful Hybrid Workplace Featured Image

If your team is seeking work flexibility, ask yourself the following: “Is my team ready for hybrid work?” The way we work has dramatically changed since the start of the pandemic. From temporarily stopping operations to shifting to a remote working model, companies came across many challenges. But, unfortunately, it turned out that lots of […]

Filed Under: Grow Your Business, Starting A Small Business

12 Best Small Business Blogs of 2021

December 20, 2021 By Melinda Emerson Leave a Comment

12 Best Small Business Blogs of 2021 Featured Image

2021 is almost in the books, and as I suggest to all small business owners, now is a good time to look at your metrics for the year as you set goals for the new year. As I was doing my annual review, I stopped to look at my highest-performing blogs from 2021. This list […]

Filed Under: Grow Your Business, Your Small Business Tagged With: boost small business growth, creating copy that sells, digital marketing, email marketing best practices, set prices for products and services

How to Reduce Page Load time in 2022?

December 7, 2021 By Melinda Emerson Leave a Comment

How to Reduce Page Load Time in 2022 OG

The ever-growing digital era has taken a sharp edge over the years. It is growing at a rapid pace. Every company, be it a start-up or a vast enterprise, owns a website. A website plays a vital role in converging the viewers towards generating leads that ultimately help in revenue generation.   In addition, there are […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: improve site performance, interactive web pages, optimize image, page load time, responsive browser, SEO

5 Areas to Tune Up Your Business in 2022

December 6, 2021 By Melinda Emerson Leave a Comment

5 Areas to Tune Up Your Business in 2022 Featured Image

2021 has been quite a year. After a complete shutdown in 2020, we were fortunate to open our businesses for the entire year, but it was not at all ‘business like usual.’ With the ongoing pandemic causing financial stress and emotional strain, changes in the market, and problems with employment, it was a tough year, […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: boost your small business, small business finances, small business marketing, small business online presence, Tune Up Your Business, tune up your business in 2022

5 Small Business SEO Tips for Time-Strapped Entrepreneurs

November 30, 2021 By Melinda Emerson Leave a Comment

5 Small Business SEO Tips for Time-Strapped Entrepreneurs OG

Search engine optimization plays a crucial role in digital marketing. In fact, if you decide to focus on any particular part of your digital strategy, it should be SEO. A well-developed SEO strategy is essential, especially for small businesses that are struggling to get the attention they need. However, not every entrepreneur or business owner […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: planning your seo strategy, Product-specific keyword research, search engine optimization, SEO strategy, SEO tips

How to Create a Book Launch Team

November 29, 2021 By Melinda Emerson Leave a Comment

How to Create a Book Launch Team Open Graph

A book launch team is a group of people who plan to promote your book leading up to and on the day of its publication. They also keep the momentum going for at least a week or two afterward. Their efforts (in addition to your own!) can greatly increase the reach of your book promotion […]

Filed Under: Grow Your Business, Your Small Business Tagged With: book launch team, book marketing tool, book reviews, promote your book, selling and promoting your book

8 Ways To Make Your Website Accessible

November 16, 2021 By Melinda Emerson Leave a Comment

8 Ways To Make Your Website Accessible OG

One vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many of your site […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best website experience, creating an effective website, great user experience, web accessibility tips, website conversion

14 Free SEO Tools to Boost Organic Traffic and Rankings

November 15, 2021 By Melinda Emerson Leave a Comment

14 Free SEO Tools to Boost Organic Traffic and Rankings OPEN GRAPH

Search Engine Optimization (SEO) should be part of your content strategy if you want to increase organic visibility and site traffic. And to achieve this, you need good SEO tools. There are various paid and free SEO tools that help you with keyword research, site audits, analytics and reporting, and backlink checks. In this blog, […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: digital marketing & seo, find keywords for your search campaigns, free seo tools, identifying current trends, new keywords for your small business

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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Manufacture Products in the Trump Era with Sherrill Mosee

In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s contest. The conversation delves into the initial steps of creating a minimum viable product and the […]

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