It’s hard to believe it, but it has been over two years since I started the #SmallBizChat Podcast, back in October 2019. As I said when we originally announced the podcast, “This podcast will be a way for you to learn even more about what I believe it takes to be successful in business.” And […]
7 Ways in Which an Influencer can Increase Your Brand Awareness
What is Brand Awareness? Brand awareness is the degree of familiarity that your brand enjoys among your target audience. Let’s say your brand is associated with e-commerce. When your target audience wants to buy something online, would your brand be at the top of their mind? If yes, then your efforts to grow your brand […]
How Startup Teams Can Build a Successful Hybrid Workplace
If your team is seeking work flexibility, ask yourself the following: “Is my team ready for hybrid work?” The way we work has dramatically changed since the start of the pandemic. From temporarily stopping operations to shifting to a remote working model, companies came across many challenges. But, unfortunately, it turned out that lots of […]
12 Best Small Business Blogs of 2021
2021 is almost in the books, and as I suggest to all small business owners, now is a good time to look at your metrics for the year as you set goals for the new year. As I was doing my annual review, I stopped to look at my highest-performing blogs from 2021. This list […]
How to Reduce Page Load time in 2022?
The ever-growing digital era has taken a sharp edge over the years. It is growing at a rapid pace. Every company, be it a start-up or a vast enterprise, owns a website. A website plays a vital role in converging the viewers towards generating leads that ultimately help in revenue generation. In addition, there are […]
5 Areas to Tune Up Your Business in 2022
2021 has been quite a year. After a complete shutdown in 2020, we were fortunate to open our businesses for the entire year, but it was not at all ‘business like usual.’ With the ongoing pandemic causing financial stress and emotional strain, changes in the market, and problems with employment, it was a tough year, […]
5 Small Business SEO Tips for Time-Strapped Entrepreneurs
Search engine optimization plays a crucial role in digital marketing. In fact, if you decide to focus on any particular part of your digital strategy, it should be SEO. A well-developed SEO strategy is essential, especially for small businesses that are struggling to get the attention they need. However, not every entrepreneur or business owner […]
How to Create a Book Launch Team
A book launch team is a group of people who plan to promote your book leading up to and on the day of its publication. They also keep the momentum going for at least a week or two afterward. Their efforts (in addition to your own!) can greatly increase the reach of your book promotion […]
8 Ways To Make Your Website Accessible
One vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many of your site […]
14 Free SEO Tools to Boost Organic Traffic and Rankings
Search Engine Optimization (SEO) should be part of your content strategy if you want to increase organic visibility and site traffic. And to achieve this, you need good SEO tools. There are various paid and free SEO tools that help you with keyword research, site audits, analytics and reporting, and backlink checks. In this blog, […]
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