In 2020, I was blessed with so many excellent guest blog writers who wanted to contribute to Succeed as Your Own Boss. Writing from a range of experiences and on a wide variety of topics, these articles give small business readers additional perspectives and ideas to consider. As I look forward to the new year […]
Top 10 Small Business Podcasts from 2020
I started my #SmallBizChat podcast in the fall of 2019, so in 2020 – in the middle of all the craziness of the pandemic – I was happy to celebrate the 1-year mark. And I am even happier that the podcast became tremendous support to my small business readers as they faced uncertain times and […]
Top 10 Small Business Blog Posts from 2020
2021 is around the corner, so it is time to look back and reflect as I share my annual list of the top 10 small business blog posts from 2020. 2020 was certainly a year for the history books! A global pandemic struck and completely changed the way we worked (and lived) – changes that […]
How to Maintain the Workplace Culture When Working Remotely
In the age of remote work where teams are dispersed across several geographical peripheries, staying connected, and sharing the same purpose is vital to empower teams and ensure success. Sharing this same purpose is the result of believing and living the same core values. The question is, how can a team work towards it? How […]
22 Essential Business Books Every Small Business Owners Should Read
Amazon has countless book listings, but have you ever wondered what are the essential business books you should be reading in 2021? If you’re like most small business owners, your free time is limited, so you can’t waste it on dated information and things you already know. Let me make it simple for you, with […]
How To Find Target Audience For Your Business Plan?
Are you looking to start your own business? In order to properly adjust your communication strategy, you would need to define your target demographic. By knowing who you are talking to, you can better adjust your website, how you address your current and potential customers, and other elements, including the visual identity of your business. […]
How to Prepare for a Successful New Year
Well, here we are December! The world looks a lot different as 2020 comes to an end, and now is the time to get your business in order and set things up for 2021. Start the new year organized with a plan that will set you up for success. There are lots of things to […]
11 Ecommerce Marketing Tips to Recession Proof your Business
We’re all going through challenging times. Covid-19 has flipped everything upside down. What was once considered a convenience (ordering online) is now an essential infrastructure. As an eCommerce store owner, you may have actually seen a spike in your sales. But as we slog through an inevitable economic downturn, recession proofing your business is key. For […]
5 Reasons Why Video Is An Essential Tool for Content Marketing
The content marketing landscape has evolved throughout the years. The usual blog posts with text and images have become a thing of the past, and video content has surged throughout the web. Chances are when you google something or open your Instagram you’re bound to see at least one video in your search results or […]
How to Use Customer Marketing Appropriately to Massively Enhance Retention
Every business needs to retain its customers. Customer retention is vital in the changing landscape of the business environment. A research study conducted by Bain & Company shows how profits can be increased up to 95 percent if the customer retention rates increase by 5 percent. Customer retention becomes more important since it costs seven […]
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