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5 of the Best eCommerce Marketing Strategies to Explode Your Sales

June 30, 2020 By Melinda Emerson Leave a Comment

eCommerce marketing is one of the best ways to increase sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered. eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple […]

Is a Recession the Time to Target the Government for Business?

June 22, 2020 By Melinda Emerson Leave a Comment

I recently interviewed government contracting expert Carroll Bernard on #Smallbizchat Live, he gave so many juicy tidbits on how to leverage government contracting vehicles right now. His interview was so important I wanted to share it on this blog without edit. Carroll Bernard is a government market coach and trainer, and the co-founder of Govology.com, […]

Blogging for Small Business Part III – How to Monetize Your Blog

June 15, 2020 By Melinda Emerson Leave a Comment

If you treat your blog like a business, you could one day blog for money. This is Part III of my series on blogging for small businesses. In Part I, we talked about how to develop a content strategy. In Part II, we discussed how to promote your small business blog. This blog is focused […]

5 Ways Customer Personas Help Increase Sales

June 9, 2020 By Melinda Emerson Leave a Comment

Understanding potential customers are key to engaging them in meaningful conversations, recommending products that are the most relevant to their needs, and ultimately winning sales. Whether you have a sales team or you are a small business owner doing your own sales, connecting with prospects is an essential way to keep your business growing. Using […]

Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020

June 2, 2020 By Melinda Emerson Leave a Comment

Small businesses have a lot on their plate to maintain and strengthen their position in the market, build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition. Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]

5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing

May 26, 2020 By Melinda Emerson Leave a Comment

Marketing is essential to your business, not failing. But marketing tactics don’t always work. You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn? I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]

6 Tips For Time Management At A Startup

May 12, 2020 By Melinda Emerson Leave a Comment

In contrast to the popular saying – Time is money, time is a lot more valuable than money; it is life itself. One of the major challenges business owners, especially startups, face is how to efficiently utilize their time to maximize productivity and move to the next level. When you are trying to build an […]

Do You Need to Reinvent Your Business in These Uncertain Times?

May 11, 2020 By Melinda Emerson Leave a Comment

If your business was on shaky ground before COVID-19, you are probably sitting back trying to figure out if your business is worth trying to save or if you need to blow it up and reinvent. No matter what decision you make, you will need a framework to evaluate what you even have, so you […]