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You are here: Home / Archives for Grow Your Business

5 Reasons Why Businesses Need SEO

October 27, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Businesses Need SEO Featured image

You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: link building, marketing strategies, search engine optimization, seo strategies, small business, visibility on search engines

How to Turn Your Stream of Leads into Sales

September 5, 2019 By Melinda Emerson Leave a Comment

How to Turn Your Stream of Leads into Sales - Jennifer Dunham

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: conversions, customers, email list, email marketing, leads, sales, sales funnel

5 Ways to Get Prospect Email Addresses

September 28, 2015 By Melinda Emerson Leave a Comment

Doesn’t it feel like no one uses the phone anymore? Everyone is either texting or emailing; even the fax has all but become obsolete. With most people having a strong dislike of junk mail, spam, and telemarketers, you’ll be hard-pressed to gain any marketing ground without the consent of your customers. Without a list of […]

Filed Under: Featured Post, Grow Your Business Tagged With: email marketing, prospects

3 Strategies to Help Increase B2B Sales

October 12, 2020 By Melinda Emerson Leave a Comment

3 Strategies to Help Increase B2B Sales Featured Image

I get it. Increasing your B2B sales can be a real challenge. It’s not like B2C, where you have a plethora of effective tools and strategies. But it certainly can be done… if you use the right strategies! Here are three you can actively invest your time and resources in to help increase your B2B […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: B2B marketers, B2B sales, B2B sales strategy, B2B sales tool, social media as a sales tool

Sell More Products Online Using These 3 Online Selling Platforms

October 19, 2020 By Melinda Emerson Leave a Comment

Sell More Products Online Using These 3 Online Selling Platforms Featured Image

Due to coronavirus, we are seeing more and more people taking to selling online to boost their income. We’ve already shared 6 strategies to help you increase online sales. Now we want to talk about how to increase sales of your products beyond your website. Here are three online selling platforms you should be using […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: eCommerce store owner, etsy business, online selling, online selling platforms, selling on amazon, selling on ebay

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

Optimize Your Website to Win, Grow, and Retain Customers OG

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

6 Strategies to Help You Increase Online Sales

October 5, 2020 By Melinda Emerson Leave a Comment

6 Strategies to Help You Increase Online Sales Open Graph

Are you a small business owner with an ecommerce business or who offers services through your website? Do you want to know how you can build a profitable sales pipeline and increase online sales? If the answer to both the questions is yes, you’ve come to the right place. In this article, we’ll share six […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing strategies, ecommerce business, effective landing pages, organic traffic, website visitors

Dichotomy and Propensity: Two Dilemmas for the Small Business Owner

October 6, 2020 By Melinda Emerson Leave a Comment

Dichotomy and Propensity_ Two Dilemmas for the Small Business Owner og

I grew up in a part of town where small businesses kept opening and closing in a set of buildings I passed by frequently. I noticed the closed signs on businesses so often I finally asked my father about them. “Someone had a dream and then they lost it,” he told me. “A closed sign […]

Filed Under: Grow Your Business, Your Small Business Tagged With: being in your business, keep the business running, natural inclination, succeed in the business, work on your business

Tips for Crushing SEO in a Seasonal Business

September 29, 2020 By Melinda Emerson Leave a Comment

Tips for Crushing SEO in a Seasonal Business Open Graph

There’s search engine optimization, and then there’s seasonal SEO.  One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles.  The other – when done correctly – can give you a sweet little bump depending on the time of year. Search engine optimization is […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, organic clicks, organic traffic, search engine results, search volume, seasonal business

Ways to Find a Unique Selling Proposition for Your Small Business

September 28, 2020 By Melinda Emerson Leave a Comment

Ways to Find a Unique Selling Proposition for Your Small Business OG

Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors.  This is where your unique selling proposition comes into play. It’s about looking […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promise, brand story, competition, competitive advantage, develop your unique selling proposition, set apart your small business

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Latest #SmallBizChat

Newsflash: No One Cares About Your Brand—Yet. Why Businesses Must Invest in Brand Awareness

Let’s start with a harsh but liberating truth: No one cares about your brand. Not your logo, not your clever name, and certainly not the “About Us” section you spent two weeks writing. This is especially true if you’re a startup or SaaS brand just entering the market. Your product might be the next game-changer, […]

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