Give Your Business Finances a Fighting Chance, by Morgan Leu Parkhurst Whether you have owned your business for years or plan to open your doors for the first time next week, there are a few things you can do to save money. The Joneses of the business world will have you believe that if a […]
Are You an Authentic Writer? Creating Trust for Greater Sales.
The internet is overflowing with marketers and bloggers. Every search reveals hundreds of posts. At last count, Wordpress houses millions of blog posts. That’s a lot of written content. When you sit down to write content for your blog posts or other social media channels, do you often try to think of a catchy one-liner […]
Effective Emails That Save Time
As a Professional Organizer, I’ve heard all sorts of excuses about email. Still, my all time favorite is when I called a new client and asked if they had received my email. “Oh, sorry about that, I declared email bankruptcy and deleted everything in my inbox. I do this about twice a year. If it’s […]
Time For Your Small Business Checkup!
During the year, you go to the doctor for a checkup and you also bring your car to the mechanic for a tune up. But what about your small business? Have you thought about giving it a checkup also? You should always know the status of your business’ financial health, how well it is doing […]
Surveys Made Simple
Get to know your customer. This theme drives not only blog articles but also magazines, business books, textbooks, and executive meetings. As I teach classes to aspiring entrepreneurs, I find myself saying the same thing. But my students have posed a very real, very astute question to me, “How do we do that?” When I […]
The Best-Kept Industry Secret for Your Small Business
With recent articles like Tony Maddox’s CNN post “Let it grow: How Clapton’s guitar can make you rich” popping up all over the web, the message for today’s market is clear: Whether you’re just starting out or are already a small business pro, there is no bigger sales secret than finding a niche. Let’s say […]
What is a Press Release and How Can a Small Business Use Them? Part 1
One tool in the small business PR toolkit should be the news release (also called a media or press release). It’s not as hard to use as it may seem, and any small business including solopreneurs can make use of this tool. Most articles on releases talk about how you write them, but the most […]
How to Use the Four Types of Income to Your Advantage
“The poor man’s budget is full of schemes”. — Proverb “The definition of insanity is doing the same thing over and over and expecting different results”. — Albert Einstein How are your budgeting strategies doing? As a small business owner, it can be far too easy to get stuck in a bad budget rut. […]
What Small Business Owners Need to Know About Attracting Funding
“Where am I going to get money?” is a common question that small business owners have and it’s a real concern. If you are not in a position to be your own bank, you’ll need to find another source. When you are ready to start pitching banks or investors you might want to keep a […]
Bootstrapping Your Business From the Ground Up!
There is no doubt that starting a business is exciting! Whether it is something that you’ve dreamed about for years or life led you in that direction, it is undeniably gratifying to know that you are building something from the ground up. It is exhilarating, fulfilling, time-consuming and let’s not forget costly. Yes, we can’t […]
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