In this episode, Melinda welcomes guest Reid Holmes who shares his journey and search for impact in small businesses. They delve into the concept of appreciated branding, discussing its key components and how to implement it effectively across products and services. After 30 years as an ad agency creative executive – straddling the heyday of traditional […]
The SmallBizChat Podcast: How to Provide Great Videos with Letitia Crippen
In this episode, Melinda welcomes Letitia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Letitia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and […]
The SmallBizChat Podcast: Hit It & Quit It with Elaine Pofeldt, Maggie Lord, and Valdez Lasartemay
In this episode, Melinda Emerson introduces guests Elaine Pofeldt, Maggie Lord and Valdez Lasartemay. The guests share their favorite podcasts, business tools, marketing tips, book recommendations providing practical advice for small business owners. Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look […]
The SmallBizChat Podcast: How to Have Better Sales Results with Valdez Lasartemay
In this episode, Melinda welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media and key […]
Tips to Make Discussing Fees with Prospects More Comfortable
Discussing fees with prospects can be one of the most challenging parts of the sales process, especially for women entrepreneurs. It’s a sensitive topic that, if not handled well, can lead to discomfort, misunderstanding, or even the loss of a potential client. However, with the right approach and money mindset, you can make these conversations […]
The SmallBizChat Podcast: Helping Philadelphia Area Businesses Export with Thomas Young
In this episode, Melinda Emerson introduces Thomas Young and explores the World Trade Center Association and STEP Grants. They discuss exporting challenges, success strategies, and financing international deals. Thomas shares his best business advice. Thomas Young is President and CEO of the World Trade Center Greater Philadelphia (WTCGP). He gained more than a decade of […]
The SmallBizChat Podcast: How to Get Regular Local Media Coverage with Mickie Kennedy
In this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie’s journey, tips for effectively pitching to local media, common mistakes, and his best business advice. Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now […]
The SmallBizChat Podcast: How to Fund Your Business From Investors with Lisha Bell
In this episode, Melinda Emerson chats with Lisha Bell about her journey into angel investing and venture capital. They delve into understanding different types of investors, common mistakes in seeking investment, and strategies for securing angel investors. They also discuss how to effectively pitch to potential investors and understand due diligence, closing with Lisha’s best […]
The SmallBizChat Podcast: How Getting Rest Can Grow Your Business with Alyson Caffrey
In this episode, Melinda Emerson chats with Alyson Caffrey about her journey as a solo entrepreneur and the importance of setting boundaries. They delve into the Sabbatical Method, overcoming guilt in business, and maintaining work-life balance through self-discipline. The discussion concludes with the best business advice Alyson has received. Alyson Caffrey is a small business […]
The SmallBizChat Podcast: How to Pitch Yourself for PR with Gloria Chou
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections, or any PR experience have been featured in Forbes, Business Insider, Crunchbase, and on […]