Barry Moltz is a small business expert with over 20 years of experience in starting and building small organizations. He is the author of multiple business-related books, including How to Get Unstuck: 25 Ways to Get Your Business Growing Again and his latest, Small Business Hacks: 100 Shortcuts to Your Success. He is a nationally […]
What is Customer Perception and How to Improve it
No matter how awesome your product or service is, the success of your business is in the hands of your users, i.e., your customers. Businesses have finally started to realize that customer experience is a leading competitive differentiator between brands. And that customer perception towards their brand will always be multi-faceted. Companies need to pay […]
3 Steps to Successful Customer Experience for Your Small Business
This year has caused many paradigm shifts in the world of business. Companies have struggled to keep up with a rapidly changing marketplace, and none more so than small businesses. Business owners have had to rapidly adapt their business models to an eCommerce-dependent consumer base, and with a limited budget, small businesses are more vulnerable […]