Small businesses face both challenges and opportunities as we prepare for 2026. With limited resources, the ongoing tariffs, and inflation, it’s crucial to focus on strategies that can maximize growth, enhance efficiency, and improve customer satisfaction. Here are ten essential actions every small business should take before then. Conduct a Comprehensive Business Audit Before implementing […]
Top 10 Small Business Blog Posts from 2020
2021 is around the corner, so it is time to look back and reflect as I share my annual list of the top 10 small business blog posts from 2020. 2020 was certainly a year for the history books! A global pandemic struck and completely changed the way we worked (and lived) – changes that […]
How to Have a Digital Marketing Strategy in Uncertain Times
Last week, I had a great opportunity to share my latest webinar, Creating a Digital Marketing Strategy in these Uncertain Times as part of the Verizon Small Business Webinar Series. I was so inundated with questions at the end of my talk that I promised to answer the remaining questions this week on my blog. […]
5 Things Online Entrepreneurs Must Learn to Stay Ahead of Competition
Often, we get asked by entrepreneur online business owners, “how do I beat the competition and steer ahead.” It’s a question that has remained the center of debate for many years. Businesses invest intensely to achieve their competitive edge but sometimes no matter how good their product is or how big of a name they […]
15 Mistakes Not To Make In Your Digital Marketing Approach
Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]