Every single entrepreneur has struggles; whether they’ve been in business for ten days or ten years doesn’t matter. Today, I talk about how we may see those defeats and how we will overcome them. “All defeats are temporary. There is no one person with a permanent black cloud following them.” – Melinda Emerson Listen to […]
The SmallBizChat Podcast: Great Marketing Makes Sales Unnecessary with Melinda Emerson
In this episode, Melinda Emerson introduces the 2024 mantra, GMMSU, and explains its significance. She dives deeper into the role of multichannel funnels in marketing and the sales process. Melinda also discusses the importance of a unique value proposition and lead generation. “Great marketing makes sales unnecessary.” – Melinda Emerson Listen to the podcast […]
The SmallBizChat Podcast: Reflections on My 25th Year in Business with Melinda Emerson
In this episode, Melinda Emerson discusses the operations of SmallBizLady Enterprises, the importance of diversifying revenue streams, and effective time management. She highlights the role of books and continuous learning in business growth, the significance of relationship building, and tips for creating a powerful email list. Listen to the podcast below: This […]
The SmallBizChat Podcast: How to Transition to Employee Ownership with Sarah Durham
Sarah Durham is an entrepreneur and creative consultant passionate about helping entrepreneurs. She founded Big Duck in 1994 to help nonprofits increase their visibility, raise money, and communicate more effectively. Now, she serves on its board of directors after selling the business to her employees in 2021. Sarah now provides coaching to entrepreneurs, nonprofit leaders, […]
A 5×5 Plan for Fixing Your Business and Regaining Control of Your Life
I talk with small business owners every day, and the surprising thing is that although they may operate in different markets and industries, they tend to struggle with the same issues. The problem? Most have great business ideas but don’t know how to run a business. Can you relate? Fixing your business – identifying the […]
Creating an Effective Sales Process for Your Small Business
Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]