Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]
20 Email Marketing Tips for Small Business Owners
Email marketing is a powerful tool for small businesses to engage with their audience, drive traffic to their website, and ultimately increase sales. But with so many emails flooding inboxes every day, it can be tough to make your message stand out. To help you create effective email campaigns, I’ve compiled 20 of my favorite […]
10 Dos and Don’ts of Working with Micro-Influencers
In my last article, I started a two-part series on working with micro-influencers and why it’s so beneficial for small business owners to do so. We learned that: Micro-influencers are people with 1,000 to 100,000 followers on a social media platform who create content for a targeted niche audience. If your niche audience aligns, micro-influencers […]